N.Y. Times is now supported by readers, not advertisers

The New York Times Is Now Supported by Readers, Not Advertisers At the company’s big three papers — the New York Times, International Herald Tribune, and Boston Globe — print and digital ad dollars dipped 6.6 percent to $220 million, while circulation revenue was up 8.3 percent to $233 million. The historical rebalancing may indicate a sea change in an industry …

Have you heard of Social Advertising? — It’s the next big thing in online ads

A possible shift in the advertising landscape? From an email Jonah Peretti, the CEO of Buzzfeed, sent out to employees and investors:   This same lucky shift made our business model work for the first time.  A couple years ago, we were trying unsuccessfully to sell social advertising to a market that only wanted to buy …

Foursquare launches promoted updates – now all social networks have ads in your news feed

It’s official, all the social networking sites have started adding “promoted” tweets/posts/places to your news feed. It’s no surprise considering that Twitter, with its “promoted tweets,” recently said it has a “truckload of money in the bank”.   Today Foursquare is launching its version of search ads, Promoted Updates. Promoted Updates operate like Google’s promoted listings or Twitter’s …

YouTube is finally making money – lot’s of it!

Is Google making money off of YouTube? You betcha, Google execs told shareholders today, without offering the slightest bit of detail. Par for the course. So, in lieu of real numbers from Google, here’s a Wall Street estimate: Google is making a ton of money from YouTube. More specifically: The video site should generate more than $3.6 billion …

Dr. Seuss – before his children’s books, he drew great ads

Before we knew him as Dr. Seuss, he was Theodore Seuss Geisel, adman. As early as 1927 he was illustrating ads for Ford, GE and NBC campaigns. His illustrative style was the same, even then. – Via JESS3

Universal Music Catalog – just a few years away

With the announcement of Amazon’s new Cloud Player iPhone app, the Universal Music Catalog is one step closer. For years I have dreamed of this Star Trek-like device, where I can find any song I want and listen to it, from anywhere. Preferably this will be an app on a device I already own (smartphone), …

YouTube is dropping in monthly views – but gaining in “engagement”

YouTube is getting smaller in a metric that used to mean everything: views. Since December, views on YouTube have dropped 28%, and March views are only slightly above what they were a year ago, startling for a site accustomed to breakneck growth. It’s an intended consequence of the Google-owned site’s shift from…snack-size content to a …

Hulu participates in TV’s upfronts – internet television has finally arrived

Just a few years ago Hulu, the online television site, was something of a novelty. A lot of people knew about it and watched it, but it was just another website. That all changes this week as Hulu participates in “upfronts”. Hulu is in this position because of some staggering numbers: Revenue of $420 million …

The digital divide – newspapers are completely lost

Online advertising is booming. Already a $32 billion business, advertisers are expected to spend a full $62 billion online in 2016. But news publishers are not poised to cash in on the growth, a report released Monday by the Pew Research Center suggests. The problem? News publishers’ online advertising products simply aren’t competitive. Most tend …