Local food is an $8 billion industry and growing rapidly every year. But all that success has brought a series of problems, mostly because the food industry is not set-up for sustainable agriculture. Which means focusing as much on the land as on the food, with such ideas as organic, seasonal, free range, grass-fed, non-GMO, and more.
The 2012 Seedstock Conference discussed those problems and successes with a diverse crowd including venture capitalists and tomato farmers, and talks covering an interesting range of topics:
- Scaling sustainable agriculture
- Urban farming
- Buyers perspective
- Digital technology
- Investment in sustainable agriculture
- Agripreneur Fast Pitch Competition
Each talk contained the right assortment of experts and business owners. I was particularly impressed with the buyers perspective panel where representatives from Whole Foods and Fresh Point discussed getting local foods into stores and hospitals and hotels. It was a lot more about logistics, getting food into boxes and keeping things refrigerated, than I thought it would be. They said this is mostly due to the informal nature at farmers markets – cash and plastic bags – where these farmers operate.
And often the best part of these sustainable conferences is the food. Jason Reed, the founder of Seedstock, filled the breakfast, lunch, and networking receptions with superb fare. The coffee was from local favorite Groundworks and the lunch from Chef Erik Oberholtzer, cofounder of Tender Greens, was amazing. I don’t usually eat exotic grains like quinoa, but combined with local and seasonal vegetables and with a mint lemonade drink – I enjoyed it.
It was a premier conference with sophisticated people and I look forward to the next event from Seedstock.