For the third year, the American Customer Satisfaction Index (ASCI) asked 70,000 people how they feel about the top social media sites. And Google+ and Wikipedia are the winners – from Marketing Land:
Google+, Wikipedia – 78 points
YouTube – 73
Pinterest – 69
Twitter – 64
Linkedin – 63
Facebook – 61
Apparently, Timeline is still angering folks after all these months. Not to mention Facebook’s privacy issues and ads that are “intrusive, irrelevant, and repetitive.” It may take Facebook a while to climb out of that hole.
One thing to keep in mind – these ratings are so poor that only cable, newspapers, and the airlines received worse scores. Ouch. I guess we’re not too satisfied with our social networks.
If you take that Google Plus has half the users of Facebook or 20% of their active users, and you take the current valuation of Facebook at $46 billion, does that mean Google Plus is worth $10-20 billion?
Did Google just pull $10 billion out of hat?
Certainly something to consider, especially as the site becomes more important to the company. It has been integrated across all of their products, including YouTube and Gmail, adding a layer of social to every Google site. Something that can bring about unexpected innovations, for example, users can +1 apps for Android phones. A great way to siphon off the best Android apps and something I expect Apple craves.
Find out how much electricity you consume compared to your friends, those in your neighbourhood, or even your district with Facebook application ‘Social Electricity’, which uses data from the Electricity Authority of Cyprus (EAC) to help people save energy.
I love this idea. I’ve always wanted to know how much my neighbor uses, but could you imagine the privacy implications? Opt-in is a must, but I do like bringing in the community element of being green.
Many are in love with the new Facebook app and giving it high ratings. “Its App Store review average has risen from 1.5 stars to 4 stars in just three weeks since relaunch, Facebook told reporters at its headquarters.”
And apparently we were all chomping at the bit. Half of all iPhone users “updated their apps in just four days”. I was one of them and I love the new app’s speed. The old one was so slow I ignored it and placed it on my last page of apps.
*Enjoy handplanes set themselves apart in the bodysurfing industry by turning their creations into one-of-a-kind art. It is amazing, the creativity and beauty they put into these little planes, with everything from DIY craft to pure artist illustrations, simple coloring and classic lines.
Of course, one has to mention that all of these handplanes are made from recycled and reused material. They use old, trashed surfboards and environmentally responsible resin for glassing. Definitely a part of the Zero Waste mantra.
Take a look and you might just be tempted to buy one. You can also join the *Enjoy community by visiting their vibrant Facebook group.
Facebook has finally answered the question that’s been bugging Wall Street and the rest of us, “when are you going to get mobile?”
Yesterday, the answer came as Facebook launched major upgrades to their iPhone and iPad apps. From the N.Y. Times Bits blog:
Those who have suffered from the sluggishness of the current apps can breathe a collective sigh of relief: these new versions are much faster.
The apps look nearly identical to their predecessors. The main difference is that most of their old Web-based code has been replaced with the native programming code used for iOS
Even more, Facebook has gone all Google Plus on the issue (you know Google making social everyone’s responsibility):
In recent interviews, Facebook executives said they have retooled the organization so that every product team is working on mobile, and the company holds weekly training courses on programming for Apple and Android devices.
The Verge is reporting that these updates make the apps twice as fast:
In building a native Facebook app for iOS, the company looked at improving three key places, “the app’s largest pain points” all relating to speed: launching the app, scrolling through the News Feed, and tapping photos inside the News Feed. “We’re twice as fast in all these areas,” Mick Johnson says.
I’ve been playing with the app and the claims appear to be true. This is good news for Facebook fans (and stock holders) because slow apps can be killer for growth.
**Sorry for the “native” joke, but I couldn’t resist
…technology trends of the past few years has been the emergence of engineering blogs. They are, mostly, a recruiting tool, but that doesn’t mean that you can’t learn a lot about how companies operating at varying levels of maturity and scale go about their business.
A few examples:
Building a recommendation engine, foursquare style explains the computational shortcuts you can take when you’re dealing with a lot of data.
Creating an interface for geofences is a look at how Flickr built an interesting feature.
Camera in tow, Jana Morgan and a few friends dove in and looked around. Her images expose a mesmerizing world of green sea grass and a community of marine mammals that seem blissfully ignorant of the debate that rages on land about how to split the cove’s sand between people and animals. – UT San Diego
A great move by the photographer, but I don’t need the photos. I am a full supporter of the seals on this one. By my reckoning, every inch of the coast is owned by humans, so why not give them this small section?
The debate rages around the famous La Jolla Children’s Pool, originally created for the kids of La Jolla then taken over by the seals. That happened many decades ago and ever since a fight has been raging among the local community.
The creator of the man-made cove built the cement walls to shield children from harsh waves. She then willed it to the children of future (hence the name Children’s Pool).
Then the seals came in, 100s of them, and it became an instant tourist attraction. This places environmentalists and nature lovers on one side, open-access for children on the other side. An unfortunate split.
The debate still rages every morning as both sides trek out to the beach and mark their territory. The open-access folks plant a flag in the sand that says “open” and shoo away the seals from that part of the beach. During which the pro-seal activists film this to ensure no harmful shoo-ing occurs, and, lately, document any problems the pregnant seals and baby seals encounter with all this conflict.
This same lucky shift made our business model work for the first time. A couple years ago, we were trying unsuccessfully to sell social advertising to a market that only wanted to buy banners but things have changed dramatically since then. Now many agencies and brands are refusing to buy banners, companies that rely on traditional display units are suffering, and budgets are shifting rapidly to social advertising. One of our board members, who was initially skeptical of our decision to not run banners, recently said that “social advertising will be the biggest media business since cable television.” Times have changed.
Which begs the question, what is social advertising?
“In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship.” – Catherine Tucker, Cornell
“Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person (cookies) or the individual page (keywords).” – Wikipedia
Examples of Social Advertising from Facebook, Buzzfeed:
The early Digg was brilliant and honest and democratic. Each digg was a vote and each vote counted towards the ultimate objective: moving a story closer and closer to the top position on the Digg homepage.
Today, we vote on Facebook with every share and on Twitter with every tweet, and conversations take place across loads of different sites, apps, and networks. So how do we surface “what the Internet is talking about,” when the Internet is talking beyond the walls of Digg.com? We tear down the walls. When we launch v1, users will continue to be able to digg stories, but Digg scores will also take into account Facebook shares and tweets. Roll over any Digg score to see the breakdown. We’re excited to see how this new data can help us identify the best stories on the web.