Tag Archives: customer

N.Y. Times is now supported by readers, not advertisers

The New York Times Is Now Supported by Readers, Not Advertisers

At the company’s big three papers — the New York TimesInternational Herald Tribune, and Boston Globe — print and digital ad dollars dipped 6.6 percent to $220 million, while circulation revenue was up 8.3 percent to $233 million. The historical rebalancing may indicate a sea change in an industry that has long relied on advertising to stay afloat.

 

An interesting fact all by itself. Sending my mind along multiple future paths for the newspaper. Will readership shrink as it goes from free to paid? Can it still be the paper of record if it’s behind a paywall? Are they just forcing freeloading readers to go elsewhere?

It did send me to the Los Angeles Times, San Diego Union-Tribune, and, ironically, to social media for alternate news sources.

Though, I do have a bone to pick with one of the closing statements in the article, “…no longer depend on ad revenue, but must rely more than ever on the whims of the customer.”

I would have thought being free of advertisers to be a positive move. Is this a ‘thing’ in the newspaper industry that readers are so whimsical?

And, why does the New York media always have to insult its readers?

 

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Modern world: Bookstores with cafés increase sales – those without decrease

As Independent Booksellers Week gets into full swing, the Booksellers Association has released figures to suggest outlets with cafés are likely to have higher sales than those without.

Figures based on a survey of 40 BA members reveal that bookshops with cafés saw a 3% growth in overall turnover in 2011, whereas those without experienced a decline in sales of 5.2%. Those bookshops with cafés also experienced a 2% hike in their book sales last year, in comparison to those without cafés which had a decrease in book sales of 4%.

“We want customers to celebrate their local bookshop and also we want consumers to vote with their feet and use their local bookshop or risk losing it.  Bookshops are social and cultural hubs and provide far more to communities than books and as such deserve and require strong action to preserve their unique role in British life.”

 

Source: The Bookseller - Sales higher in bookshops with cafés

 

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How Linkedin gets 20x more money per user than Facebook

Forbes has LinkedIn CEO Jeff Weiner on the cover—but the professional social network’s business model is the real hero of the story.

Here are some of the amazing statistics Forbes’ George Anders reports:

  • LinkedIn users spend an average of 18 minutes a month on the site. Facebook users spend 6.4 hours a month.
  • But LinkedIn gets $1.30 in revenue for every hour those users spend on site. Facebook: 6.2 cents.
  • Anders describes LinkedIn’s most expensive product offering, LinkedIn Recruiter, as a “Bloomberg terminal” for talent scouts. It costs up to $8,200 a year per “seat,” or user license.
  • Adobe, a big LinkedIn customer, has 70 seats. At list prices, that’s about half a million in revenue a year from a single client.
  • LinkedIn’s top salespeople make as much as $400,000 a year selling Recruiter.
  • LinkedIn spends 33 percent of revenue on sales and marketing.
  • LinkedIn’s profits are expected to double this year to $70 million.

 

Via - How LinkedIn Gets TWENTY Times More Money Per User Than Facebook

 

**Note: Facebook’s profit in the last quarter was $205 million on revenue of $1.1 billion.

 

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Kickstarter project: build an environmentally friendly-er surfboard

My project is all about environmental and community responsibility.  I’m a custom surfboard builder that wants to help make a change in our toxic industry while also taking action to help protect a rare California coastal habitat.

The technologies required to make a better surfboard are no longer experimental, they’re high quality and available for those willing the invest the time and money necessary. The funding of this campaign will allow me to use plant-sap based resins and recycled foam products to build a collection of beautiful surfboards.

Once my work is finished I’m going to hold an art show/silent auction and donate the profit from the line’s sales to the Save Naples Coalition, a small group of people helping to protect the Gaviota coast from major development.

Larger scale change is always spurred on by grass roots efforts that raise consumers’ expectations. I want to be part of the challenge and help change the demands that customers put on our industry.

Ryan Lovelace (blogFacebook)

 

Donate to – Build an environmentally friendly-er surfboard