Category Archives: Creativity

The soundtrack of the brooding ocean and the jazz of surf

The Mattson2

 

 

From the Mattson2′s website:

If you could soundtrack the brooding ocean and the jazz of the surf, the Mattson 2 would most certainly be the composers. The foot stomps of a shoe-gazed salty air meets the tight groove and polished shake of the night with each of the duo’s multi-layered tracks.

Tighten that tie, turn up the volume, dig your toes in the sand and soak in the shimmery whitewash of the Mattson 2.

 

A sampler with five more songs.

 

They have two albums out, Introducing the Mattson2 (2009) and Feeling Hands (2011).

 

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A Pinterest account to protect the ocean – One World One Ocean

These photos come from One World One Ocean, started by “a family who has been making IMAX Theatre films for 35 years in far-off places like the top of Mt. Everest, the ice caves of Greenland, the Nile river, and the deep-ocean reefs of the South Pacific.”

Their goal is to inspire people about the ocean so they can protect it. These photos, from their Pinterest account, inspired me:

Sources:

 

 

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Communist propaganda posters from the Soviet Union, 1917-1991

An amazing set of 1,500 posters from the U.S.S.R., via Ben Perry on Flickr.

Since their propaganda, and slightly foreign, you will have to guess their intended meaning.

What does the government want you to think/feel/believe?

 

 

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Apple the most valuable company ever – worth $619 billion

Apple Becomes Most Valuable Publicly-Traded Stock Ever

Microsoft’s market capitalization peaked on December 30, 1999, reaching an intraday high of $119.94 per share. With Microsoft having documented 5,160,024,593 outstanding shares the company would have had a market capitalization of $618.89 billion on December 30.

Apple’s most recent quarterly filing listed 937,406,000 outstanding shares as of July 13, 2012, and with the company’s stock price hitting $660.73 today, its market capitalization reached $619.37 billion.

 

Here come the caveats. If you adjust those 1999 dollars for today’s value Microsoft would be valued at $840+ billion.

Plus, there are several government-owned petroleum companies supposedly worth a whole lot more. The Saudi Arabian oil company, Saudi Aramco, is thought to be worth several trillion dollars and the Chinese company, PetroChina, IPO’ed at over a trillion dollars. But, since they’re not public and/or accountable governments those numbers are suspect.

 

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Farmers markets continue strong growth – 10% this year, 151% this decade

In the past few years, the USDA has started paying more attention to farmers markets. They now conduct a yearly survey asking all market managers in the country to stand up and be counted:

 

It’s safe to say that farmers markets are booming. They have more than doubled in the past decade (151% growth), and show strong growth every year:

  • 2011 – 17%
  • 2010 – 16%
  • 2009 – 13%
  • 2008 – 7%
  • 2006 – 18%

For reference, there were 36,569 supermarkets in the U.S. in 2011.

 

Film night at the Surf Museum – ‘An Inside Look at Korduroy.TV’ (this Wednesday)

This Wednesday, the last of the movie nights at the California Surf Museum ends with “an inside look at Korduroy.TV”. Doors open at 6:15pm and the show starts at 7pm.

More details via Surfline:

The California Surf Museum is proud to highlight surf film-making in its non-traditional approach.  Our final Big Wednesday film night will feature two 20 minute segments of the latest and greatest Korduroy.TV clips, Q&A with the filmmakers and staff, and interesting props and cameras from the Korduroy crew.  Learn about their recent Kick-starter campaign, their company ethos, and how they are pushing surf content in a new direction.

With the advent of iPhones, cheap HD cameras, and the GoPro, a whole legion of film-makers have entered the scene. Combine their work with the long-established tradition of independent film-making in the surf world and you have a new golden age of the surf film.

Korduroy.TV is at the epicenter of this movement and growing fast. This should be the highlight of the Big Wednesday screening series.

Tickets are still available for $10 and enjoy the beautiful museum too!

 

An Inside Look at Korduroy.TV
Wednesday, August 22, 2012
Doors open, 6:15PM – Show at 7PM
CA Surf Museum – 312 Pier View Way, Oceanside, CA 92054

 

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Exploring the mountains under the ocean, in photos.

A seamount is a mountain rising from the ocean seafloor that does not reach to the water’s surface (sea level), and thus is not an island. – Wikipedia

 

They are also centers of marine life, as you can see in the photos below. From the article, Mountains in the Sea, by National Geographic.

Hundreds of thousands of seamounts rise from Earth’s ocean floor. Life has been explored on barely 300.

 

They are gushing with life. (photo: Brian Skerry)

 

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Creativity, an equation for success: Obsession x Voice

Here is a post from John Gruber about creative success. For publishers or anyone with a deep interest in something, “obsession times voice is a pretty good stab at a simple formula for doing it right.”

Obsession x Voice

  • What’s my obsession?
    • Surfing, sustainability, creativity, and technology.
  • What’s my voice?
    • Haven’t found that yet, despite being a loudmouth rambler. I do know I prefer positivity over controversy, brevity over run-on sentences, and quality over quantity, but it still feels like an amorphous blob to me.

A better definition from Merlin Mann:

“Topic times voice. Or, if you’re a little bit more of a maverick, obsession times voice. So what does that mean? I think all of the best nonfiction that has ever been made comes from the result of someone who can’t stop thinking about a certain topic — a very specific aspect of a certain topic in some cases. And second, they got really good at figuring out what they had to say about it.”

 

I think that gets us into the Malcom Gladwell 10,000 hours of practice territory.  You know the claim that real expertise in any topic takes 10,000 hours or anywhere from 5-10 years.

By my own arithmetic, I figure to be about halfway, 5,000 hours, into blogging. Give or take a few hundred. There is still a lot for me to learn and, indeed, every few weeks I learn something new that completely blows me away. Usually, a lesson that hits me like a punch in the stomach, but after each recovery I emerge better than ever.

A cycle that many of my creative readers will completely understand. Still, it’s good to hear other successful creatives come back and explain to us that “obsession x voice” is the equation for future success.

 

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