Tag Archives: online

Web stats for the London 2012 Olympic Games

Just a small slice of the 70-page, London 2012 Olympic Games – Digital Report

Web stats:

  • 431 million visits
  • 109 million unique visits (on average, each person visited four times)
  • 15 million app downloads
  • 4.73 billion pageviews (on average 11 page views/visit)
  • 4.7 million followers on social networks

Data:

  • 1.3 petabytes of data served
  • 117 billion object requests
  • 46.1 billion ‘page’ (html, xml) views
  • App peak – 17,290 pages/second
  • Web peak – 104,792 pages/second

 
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NBC hits ratings gold, best ever – despite extensive online features, streaming events

NBC’s London Olympics ratings defy expectations

NBC’s ratings are on track to outdistance numbers from the 2008 Beijing Olympics, which many TV industry executives had figured would be a high-water mark. The last Summer Olympics to consistently attract such large crowds were the Montreal Games in 1976 — long before cable TV networks began splintering the audience.

Wow, NBC had 32 million people watching every night!

 

 

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Have you heard of Social Advertising? — It’s the next big thing in online ads

A possible shift in the advertising landscape?

From an email Jonah Peretti, the CEO of Buzzfeed, sent out to employees and investors:

 

This same lucky shift made our business model work for the first time.  A couple years ago, we were trying unsuccessfully to sell social advertising to a market that only wanted to buy banners but things have changed dramatically since then.  Now many agencies and brands are refusing to buy banners, companies that rely on traditional display units are suffering, and budgets are shifting rapidly to social advertising. One of our board members, who was initially skeptical of our decision to not run banners, recently said that “social advertising will be the biggest media business since cable television.” Times have changed.

 

Which begs the question, what is social advertising?

 

“In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship.” – Catherine Tucker, Cornell

 

“Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person (cookies) or the individual page (keywords).” – Wikipedia

 

 

Examples of Social Advertising from Facebook, Buzzfeed:

 

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How change.org was turned into the internets biggest tool for social change

“The idea was to build every possible tool for nonprofits, social fundraising, skills based volunteerism, a blog network…really big, unobtainable objectives,” said Ben Rattray who, at 22-years-old, founded Change.org. “We failed.”

Rather than giving up, he pivoted. Instead of attempting to provide every technological service to anyone trying to make an impact, the business narrowed its focus, developing on online platform for concerned citizens to start petitions. And he started to see real changes.

Bank of America dropped its $5 debit card fee after more than 300,000 people signed a petition started by a 22-year-old Molly Katchpole. The Sanford neighborhood watchman who allegedly shot and killed 17-year-old Trayvon Martin was arrested and charged after his parents gathered more than 2 million signatures. South Africa convened a task force to address rapes meant to turn lesbians straight after citizens organized to protest and collected 171,000 signatures.

 

Source: Fast Company - The Pivot That Changed The World

 

 

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Obama campaign launches iPhone app, Obama for America – 100 days till the election

With the 2012 election less than 100 days away — 98 days, to be exact — Team Obama is giving its supporters, volunteers and voters a digital push. The president’s campaign and the Democratic Party have launched Obama for America, a mobile app that packs election information, grassroots organizational tools, campaign news and more into a single package.

Instead of developing another photo-sharing app with ready-made templates, the Obama campaign has opted to create a much more focused get-out-the-vote tool.

Keep in mind, however, that the app is tailored toward people who already support the 44th U.S. president. This is most decidedly not a non-partisan effort.

“As we push through the last 100 days of this election, our focus remains on helping make grassroots organizing as easy and accessible as possible for the volunteers and supporters that are the heart and soul of this campaign,” Stephanie Cutter, Deputy Campaign Manager for Obama for America, told Wired in an email. “That’s why we designed our new app to help break down the distinction between online and offline organizing, giving every supporter the same opportunities to get involved that they would find in a field office.”

Toward this goal, the app includes sections called…

 

Keep reading: Wired - Obama Campaign Launches iOS App to Support Re-Election Effort

 

 

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Kayak to IPO under the name KYAK, valued at $1 billion

Kayak is expected to start trading tomorrow, after waiting nearly a year for the turbulent IPO waters to subside.

Later this afternoon, Kayak is planning to sell 3.5 million shares at $22 to $25 each, to raise as much as $100 million, according to its latest document filed with the Securities and Exchange Commission.

But based on strong demand, the company could end up pricing its shares even higher, reports CNBC.

At the top of its current range, the company would be valued at nearly $1 billion.

The online travel company will trade under the ticker symbol KYAK on the Nasdaq exchange.

 

Keep reading: All Things D - Kayak Finally Set to Take the Plunge Into Uncertain Market

 

 

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Coursera adds 12 more prestigious universities – free online education grows

As we wrote back in April, there’s no doubt that the Internet is revolutionizing education, as more and more companies continue to emerge and alter the way we learn. We’ve kept a close eye on edX, Khan Academy, Academic Earth, P2PU, Skillshare and Codecademy, and rounding out that list is Coursera, one of the youngest of the bunch, which recently raised $16 million to launch with 37 undergraduate and graduate-level courses.

Now, since starting off with the likes of Princeton and Stanford, Coursera is announcing 12 new university partnerships, $3.7M in equity investments from Caltech, Penn and existing investors, and a total of 1.5M student users from 190 different countries.

More specifically, here’s a list of the company’s 12 new partnering universities, following Coursera’s original four launch partners (Stanford, Princeton, University of Michigan and University of Pennsylvania):

  • Georgia Tech
  • Duke University
  • University of Washington
  • Caltech
  • Rice University
  • University of Edinburgh
  • University of Toronto
  • EPFL – Lausanne (Switzerland)
  • Johns Hopkins University (School of Public Health)
  • UCSF
  • University of Illinois Urbana-Champaign
  • University of Virginia

 

If you’re interested, these courses are free and here’s a list of all the new classes available:

The Next Web - Education startup Coursera partners with 12 new universities, raises $3.7M and hits 1.6M enrollments

 

 

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Listen to the soundtrack for The Dark Knight Rises – free online!

As part of our countdown to the release of The Dark Knight Rises, we have a very special treat for you today. Below you can listen to the film’s Hans Zimmer soundtrack in its entirety, giving you a taste of the atmosphere and action you’re in for come July 20.

Listen to The Dark Knight Rises soundtrack on Empire Online

Zimmer has, of course, worked on all three of Christopher Nolan’s Bat-films, having shared composition duties on Batman Begins and The Dark Knight with James Newton Howard. This time, however, he’s flying solo.

This soundtrack is released by Sony Classical on July 16, and will be available from Amazon and iTunes for your listening-in-posterity pleasure. The Dark Knight Rises hits cinemas on July 20.

 

Source: Empire – The Dark Knight Rises Soundtrack!

 

 

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A map of the world’s undersea cables – as $5 billion-worth more comes online

…The rest of the world is continuing to demand more broadband, and the industry of undersea cables and long haul broadband providers has spent up to $5.5 billion to meet that demand with new cables coming online in 2012 and 2013, according to TeleGeography.

The analysis firm released its latest submarine cable map that shows all of the new pipelines as well as what carious countries use and prices along major routes. The trend is clear. The world is coming online and these cables are the lifeblood of that online awakening. From the report:

As demand for international bandwidth continues to increase—growing 45 percent in 2011 — operators around the world are upgrading their existing network infrastructure and making substantial investments in new cable construction.

SourceA visual guide to undersea cables and their $5.5B price tag

 

 

An Arctic Circle view of the world’s undersea cables:

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Amazon Studios selects four TV projects for online streaming – further Netflix competition

Just a month after we brought you news that Amazon Studios was calling for original comedy and children’s series projects, the company announced today that it has selected its first four projects, choosing three comedies and one children’s show.

The company has switched its focus to four TV projects, they are:

 

  1. The 100 Deaths of Mort Grimley – Where a man kills himself, then is forced to become an avatar of Hell, with the duty to get a special list of 100 people to commit suicide in his stead, or else be damned to spend all of eternity next to his cruel, smothering mother.
  2. Magic Monkey Billionaire - When their magician owner dies after winning the lottery, Rabbit and Monkey are shocked to learn that he left his money to happy moron Monkey and donated evil genius Rabbit to a 2nd grade class. In each episode, Rabbit hatches a plan to steal Monkey’s billions.
  3. Doomsday - A mockumentary about the supposed end of the world.
  4. Buck Plaidsheep – A courageous critter from Fleecy farm, who’ll face any danger and solve any problem. Armed with a variety of vehicles, Whether it be a jet pack, rowboat, hang glider or even a jeep, He always has the best vehicle to get the job done.

 

More about Amazon StudiosAmazon Studios goes head-to-head with Netflix, selects first four original TV projects for production

 

 

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