Just a small slice of the 70-page, London 2012 Olympic Games – Digital Report
- 431 million visits
- 109 million unique visits (on average, each person visited four times)
- 15 million app downloads
- 4.73 billion pageviews (on average 11 page views/visit)
- 4.7 million followers on social networks
- 1.3 petabytes of data served
- 117 billion object requests
- 46.1 billion ‘page’ (html, xml) views
- App peak – 17,290 pages/second
- Web peak – 104,792 pages/second
NBC’s London Olympics ratings defy expectations
NBC’s ratings are on track to outdistance numbers from the 2008 Beijing Olympics, which many TV industry executives had figured would be a high-water mark. The last Summer Olympics to consistently attract such large crowds were the Montreal Games in 1976 — long before cable TV networks began splintering the audience.
Wow, NBC had 32 million people watching every night!
A possible shift in the advertising landscape?
From an email Jonah Peretti, the CEO of Buzzfeed, sent out to employees and investors:
This same lucky shift made our business model work for the first time. A couple years ago, we were trying unsuccessfully to sell social advertising to a market that only wanted to buy banners but things have changed dramatically since then. Now many agencies and brands are refusing to buy banners, companies that rely on traditional display units are suffering, and budgets are shifting rapidly to social advertising. One of our board members, who was initially skeptical of our decision to not run banners, recently said that “social advertising will be the biggest media business since cable television.” Times have changed.
Which begs the question, what is social advertising?
“In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship.” – Catherine Tucker, Cornell
“Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person (cookies) or the individual page (keywords).” – Wikipedia
Examples of Social Advertising from Facebook, Buzzfeed:
As we wrote back in April, there’s no doubt that the Internet is revolutionizing education, as more and more companies continue to emerge and alter the way we learn. We’ve kept a close eye on edX, Khan Academy, Academic Earth, P2PU, Skillshare and Codecademy, and rounding out that list is Coursera, one of the youngest of the bunch, which recently raised $16 million to launch with 37 undergraduate and graduate-level courses.
Now, since starting off with the likes of Princeton and Stanford, Coursera is announcing 12 new university partnerships, $3.7M in equity investments from Caltech, Penn and existing investors, and a total of 1.5M student users from 190 different countries.
More specifically, here’s a list of the company’s 12 new partnering universities, following Coursera’s original four launch partners (Stanford, Princeton, University of Michigan and University of Pennsylvania):
- Georgia Tech
- Duke University
- University of Washington
- Rice University
- University of Edinburgh
- University of Toronto
- EPFL – Lausanne (Switzerland)
- Johns Hopkins University (School of Public Health)
- University of Illinois Urbana-Champaign
- University of Virginia
If you’re interested, these courses are free and here’s a list of all the new classes available:
The Next Web - Education startup Coursera partners with 12 new universities, raises $3.7M and hits 1.6M enrollments
…The rest of the world is continuing to demand more broadband, and the industry of undersea cables and long haul broadband providers has spent up to $5.5 billion to meet that demand with new cables coming online in 2012 and 2013, according to TeleGeography.
The analysis firm released its latest submarine cable map that shows all of the new pipelines as well as what carious countries use and prices along major routes. The trend is clear. The world is coming online and these cables are the lifeblood of that online awakening. From the report:
As demand for international bandwidth continues to increase—growing 45 percent in 2011 — operators around the world are upgrading their existing network infrastructure and making substantial investments in new cable construction.
Source – A visual guide to undersea cables and their $5.5B price tag
An Arctic Circle view of the world’s undersea cables: