It was an enterprising schoolgirl and a traveling bible salesman in 1919. They couldn’t get ladies to use antiperspirants until they made them feel bad. The strategy was to encourage them to be insecure, from Smithsonian Magazine: Perspiration as a social faux pas that nobody would directly tell you was responsible for your unpopularity, but which they …
Continue reading “How advertisers convinced Americans they smelled bad”
A possible shift in the advertising landscape? From an email Jonah Peretti, the CEO of Buzzfeed, sent out to employees and investors: This same lucky shift made our business model work for the first time. A couple years ago, we were trying unsuccessfully to sell social advertising to a market that only wanted to buy …
Continue reading “Have you heard of Social Advertising? — It’s the next big thing in online ads”
It’s official, all the social networking sites have started adding “promoted” tweets/posts/places to your news feed. It’s no surprise considering that Twitter, with its “promoted tweets,” recently said it has a “truckload of money in the bank”. Today Foursquare is launching its version of search ads, Promoted Updates. Promoted Updates operate like Google’s promoted listings or Twitter’s …
Is Google making money off of YouTube? You betcha, Google execs told shareholders today, without offering the slightest bit of detail. Par for the course. So, in lieu of real numbers from Google, here’s a Wall Street estimate: Google is making a ton of money from YouTube. More specifically: The video site should generate more than $3.6 billion …
Continue reading “YouTube is finally making money – lot’s of it!”
Ever thought of being a movie star or perhaps an internet-sensation? Well, YouTube just opened it’s doors to you. They have a Partner Program designed to turn you into a skilled creator of popular videos, and get paid for it too: YouTube has now announced that its expanding the eligibility to the program across the …
Continue reading “YouTube opens Partner Program so everyone can make money from their videos”
Online advertising is booming. Already a $32 billion business, advertisers are expected to spend a full $62 billion online in 2016. But news publishers are not poised to cash in on the growth, a report released Monday by the Pew Research Center suggests. The problem? News publishers’ online advertising products simply aren’t competitive. Most tend …
Continue reading “The digital divide – newspapers are completely lost”
How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century? By pretending it was a Silicon Valley start-up that needed to kill itself to survive. The Atlantic is on track to turn a …
Continue reading “The Atlantic survived by reimagining itself as a digital product”
I pay attention to advertiser spending because it’s how I make my living. It’s also how Google has come to dominate the world, making $3 billion a month on advertising. Which makes it all the more interesting to see who is funding all this. Here is the top ten list, in millions. The top spender …
I am 31 years old. My dream is to be a blogger. — Apple Computers Magazine Ad from 1997. From The Evolution of Apple ads.
I was looking at this incredible collection of Apple Computer ads and noticed that the very first one in 1977 has this smart-looking fellow in a turtleneck. Scroll down to the second ad from 1977 and there it is, another turtleneck…