Ikea adds smartphone apps and augmented reality to its newest catalog

Ikea prints 211 million copies of its product catalog every year. That’s more than 20 times the population of Sweden, the home of the build-it-yourself furniture empire. These are impressive numbers for a print catalog in a digital world, but Ikea is now changing with the times with a head-first dive into augmented reality.

“A lot digital stuff becomes very interesting when you mash it up with the tangible items of the real world,” said Andreas Dahlqvist, Global Deputy Chief Creative Officer of McCann, the creative agency behind the catalog.

Augmented reality features will roll out in the 2013 edition of the print catalog, which will arrive in customers’ mailboxes later this month. Amid pictures of Expedit bookshelves and Boksel tables, Ikea fans will see special printed symbols, each an invite to launch new iPhone and Android smartphone apps for an augmented reality experience.

When you wave your smartphone over pages with digital content, a variety of features appear.

 

Source: Wired Gadget Lab – Ikea’s Augmented Reality Catalog Will Let You Peek Inside Furniture

 

 

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Apple finally releases a Podcast app – with subscriptions, top charts, skip forward/back

Earlier this month, it was reported that Apple would be launching a standalone podcast app in iOS 6. Instead of waiting for the next version of iOS, Apple posted the Podcast app on the App Store today.

Podcasts app is the easiest way to discover, subscribe to and play your favorite podcasts on your iPhone, iPad, and iPod touch. Explore hundreds of thousands of free audio and video podcasts from the Podcasts Catalog, and play the most popular podcasts, organized for you by topic, with the all-new Top Stations feature.

Features:

  • Enjoy all of your audio and video podcasts in a single app
  • Explore hundreds of thousands of podcasts including shows in over 40 languages
  • Try the innovative new Top Stations feature to find new podcast series in a variety of topics, including arts, business, comedy, music, news, sports, and more.
  • Browse by Audio or Video podcasts, or see what’s most popular in Top Charts
  • Tap subscribe for your favorites and automatically receive new episodes for free as they become available
  • Stream episodes or download to listen while offline
  • Skip forward and back using simple playback controls
  • Turn on Sleep Timer to automatically stop playing a podcast while listening in bed
  • Share your favorite episodes with friends using Twitter, Messages and Mail
  • Optionally sync your favorite episodes from iTunes on your Mac or PC
  • Sync your episode playback for seamless transition between devices

 

ViaApple Offers New Dedicated Podcast App for iOS

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Universal Music Catalog – just a few years away

With the announcement of Amazon’s new Cloud Player iPhone app, the Universal Music Catalog is one step closer. For years I have dreamed of this Star Trek-like device, where I can find any song I want and listen to it, from anywhere. Preferably this will be an app on a device I already own (smartphone), rather than a new iPod or something.

Though, I would buy an iPod that had the Universal Music Catalog on it.

You may be skeptical but let’s work through this.

First, all three major online music retailers, Apple/Amazon/Google, give you the ability to upload thousands of songs to their cloud for free or at nominal costs. Which means that each of them has the most massive music catalog you can possibly imagine. They also highly promote the “matching” ability of these mega-drives, which means that they probably already have the song you’re uploading so don’t worry, you can just use their copy.

But, if they don’t have your song then they will store a copy on their drive, a brilliant way to continue growing their catalog.

Second, the details here are awesome. Amazon just announced that if you pay $20/year you have unlimited storage space for music. Google offers space for 20,000 songs for free and Apple is charging $25/year for storage of 25,000 songs. This even includes those mixtapes you’ve been carrying around, rare CD’s, and even live recordings.

Yeah, the piracy debate is dead in the water here. Theoretically, one person could pirate 20,000 songs and then upload them to Google for free, with forever storage.

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Hop a train with Patagonia founder, Yvon Chouinard, and visit The Surfer’s Journal HQ

 

Patagonia founder and owner, Yvon Chouinard, and The Surfer’s Journal founders and owners, Steve and Debee Pezman, talk about being surfers for life.