Pinterest is still growing with more 20 million users and 1.9 billion views worldwide. And the average user spends an astounding 14 minutes on the site. Most of these pinners are ages 25-54 and largely female – 79% female to 21% male.
Their interests are:
- Visual Arts & Design
- Hobbies & Leisure
- Baked Goods
- Interior Decoration
And, their favorite stores.
- Victoria’s Secret
- Sephora USA
- Barneys New York
Favorite places to visit.
- Las Vegas
- New York
Finally, Pinterest users spend $100 more than users of Facebook and Twitter – when clicking through a link to make a purchase.
- Pinterest – $180
- Facebook – $80
- Twitter – $70
Source: Infographic – The Astounding Power of Pinterest
Continue reading Profile of Pinterest users – interests, favorite stores, vacation spots, and metrics
Just a small slice of the 70-page, London 2012 Olympic Games – Digital Report
- 431 million visits
- 109 million unique visits (on average, each person visited four times)
- 15 million app downloads
- 4.73 billion pageviews (on average 11 page views/visit)
- 4.7 million followers on social networks
- 1.3 petabytes of data served
- 117 billion object requests
- 46.1 billion ‘page’ (html, xml) views
- App peak – 17,290 pages/second
- Web peak – 104,792 pages/second
Continue reading Web stats for the London 2012 Olympic Games
According to a new report from the Pew Research Center, “YouTube is becoming a major platform for viewing news.”
By far, the incident that sparked the most interest was the Japan earthquake and tsunami. Pew looked at the most popular videos in the “news & politics” section of YouTube over those 15 months and found that 5 percent of the 260 videos related to the Japanese disaster.
Given that 70 percent of YouTube traffic comes from outside the U.S., it’s not surprising that the top three news videos were related to non-U.S. events. After the earthquake/tsunami, the Russian elections and the unrest in the Middle East topped news-related video views, Pew said.
Natural disasters and political upheavals were the most popular news video topics. People did not figure prominently; “No one individual was featured in even 5 percent of the most popular videos studied here-and fully 65 percent did not feature any individual at all,” Pew found. President Obama, however, was featured in 4 percent of the top videos worldwide, in posts that ranged from speeches to campaign ads from opponents.
As Pew noted, the growth of news videos on YouTube has been a help and a hindrance to traditional news outlets…
Keep reading: PC Mag – YouTube Becoming ‘Major Platform’ for News
Continue reading YouTube a major platform for news – says new Pew report
YouTube is getting smaller in a metric that used to mean everything: views.
Since December, views on YouTube have dropped 28%, and March views are only slightly above what they were a year ago, startling for a site accustomed to breakneck growth.
It’s an intended consequence of the Google-owned site’s shift from…snack-size content to a full-fledged, couch-potato-optimized entertainment destination. At YouTube, the “view” is out and “engagement” is in.
YouTube’s focus has shifted from directing viewers to videos of skateboarding dogs to enticing them into longer, more engaging videos—the kind that are, not incidentally, more appealing to advertisers.
On March 15, YouTube altered its recommendation system to make the time spent with a video or channel a stronger indicator than a click.
“Our goal is we want users to watch more and click less”
It appears to be working. While views have dropped of late, the amount of minutes users spend watching YouTube has grown over the past year by 57%. The average length of a video view has grown a full minute to four minutes in the past year.
// Photo – Mark Sebastian