Profile of Pinterest users – interests, favorite stores, vacation spots, and metrics

Pinterest is still growing with more 20 million users and 1.9 billion views worldwide. And the average user spends an astounding 14 minutes on the site. Most of these pinners are ages 25-54 and largely female – 79% female to 21% male. Their interests are: Visual Arts & Design Crafts Hobbies & Leisure Baked Goods …

Web stats for the London 2012 Olympic Games

Just a small slice of the 70-page, London 2012 Olympic Games – Digital Report Web stats: 431 million visits 109 million unique visits (on average, each person visited four times) 15 million app downloads 4.73 billion pageviews (on average 11 page views/visit) 4.7 million followers on social networks Data: 1.3 petabytes of data served 117 billion …

YouTube a major platform for news – says new Pew report

According to a new report from the Pew Research Center, “YouTube is becoming a major platform for viewing news.” By far, the incident that sparked the most interest was the Japan earthquake and tsunami. Pew looked at the most popular videos in the “news & politics” section of YouTube over those 15 months and found …

YouTube is dropping in monthly views – but gaining in “engagement”

YouTube is getting smaller in a metric that used to mean everything: views. Since December, views on YouTube have dropped 28%, and March views are only slightly above what they were a year ago, startling for a site accustomed to breakneck growth. It’s an intended consequence of the Google-owned site’s shift from…snack-size content to a …