With the opening ceremony of the London Olympics only days away, organizers prepare to celebrate what may be the one of the greenest Olympic Games to date.
For Olympic organizers, sustainability has been a major focus in planning the Games’ venues. Forbes notes that existing or temporary venues are utilized whenever possible. For permanent structures, “Each new venue was required to achieve a minimum 15 percent improvement against Building Regulations.”
The site of London’s Olympic Park has also been noted for its radical transformation. Once an industrial area along the River Lea, the site was previously contaminated by “heavy metals, hydrocarbons, arsenic and cyanide,” according to BBC News.
At the largest urban park built in Britain in over the century, officials planted 2,000 native trees and 300,00 wetland plants and restored five miles of the River Lea. 110 acres of land were also turned into “reed beds, wet woodlands, grassland and ponds” to encourage the return of wildlife, reported the Press Association.
While British officials originally planned to draw 20 percent of the London Olympics’ power from renewable sources, they fell short of that goal. The BioRegional and WWF-UK report explains that only nine percent of on-site energy will be renewable.
Source: Huffington Post Green – London Olympics: Green Games A Goal For Organizers
Continue reading London Olympics may be the greenest, most sustainable ever
Imagination — one of the least understood but most cherished products of the mind and brain — will become the focus of wide-ranging study at a new center jointly founded by UC San Diego and the Arthur C. Clarke Foundation.
The two institutions have created the UCSD-based Center for Human Imagination, which will involve thinkers from fields as different as technology, sociology, politics, medicine and literature, especially science fiction.
“We are changing the world so fast right now and the level of transformation is profound,” said Sheldon Brown, the UCSD media arts professor who was named director of the center. “This is the outcome of imagination. We need a more thoughtful, deliberative approach to understanding how it works.”
The perils and positives of imagination were a defining theme for Clarke, the British futurist and science fiction author who wrote such acclaimed books as “2001: A Space Odyssey” and “Rendezvous with Rama.”
“Every couple of years, we are literally doubling our understanding of how the brain functions,” Brown said. “We can ask specific questions about how imagination works.
Keep reading – UCSD creates Center for Human Imagination
Continue reading The Center for Human Imagination – new research institution from the Arthur C. Clarke Foundation
Online advertising is booming. Already a $32 billion business, advertisers are expected to spend a full $62 billion online in 2016. But news publishers are not poised to cash in on the growth, a report released Monday by the Pew Research Center suggests.
The problem? News publishers’ online advertising products simply aren’t competitive. Most tend to depend on static, un-targeted banner advertisements, making their products less desirable than the highly targeted advertisements offered by the likes of Facebook and Google.
Among the other findings:
- 21% of ads on an online news site are for the news organization’s own products.
- By category, the financial industry is the largest spender in online news advertising (18%), followed by cosmetics and toiletries (5%).
- Most ads are static banner ads. Rich media and video ads are rare.
- Few legacy print customers are moving to digital
A detailed study that shows newspapers losing $7 from print for every digital $1, without even a sense of how they are addressing a key aspect of that transition. It’s an unfortunate vacuum.
One exec bluntly states, “There’s no doubt we’re going out of business right now.”
This unfortunate state of affairs is costing the newspapers $25 billion this year and success stories are rare. One success I was able to find comes the The Atlantic magazine, a much smaller company pulling in $18 million in advertising.