YouTube is dropping in monthly views – but gaining in “engagement”

YouTube is getting smaller in a metric that used to mean everything: views. Since December, views on YouTube have dropped 28%, and March views are only slightly above what they were a year ago, startling for a site accustomed to breakneck growth. It’s an intended consequence of the Google-owned site’s shift from…snack-size content to a …

Apple gestures…quietly revolutionary

Do you use Apple gestures, have you even heard of them? I was first introduced to them in January of 2008, when I became hipster #1 and bought the first MacBook Air. Now, three years and eight months later I am still barely using them. Of the available fourteen there are only three I regularly …

CPC is better than CPM

If you’ve ever wanted to know why CPC is better than CPM and CPA here is a great description why. — CPM – cost-per-thousand CPA – cost-per-action CPC – cost-per-click Cost-per-thousand (CPM) was huge in the early days and very simple, get paid by the thousand viewers. But, it was it very limited in effectiveness. …