10.3 million tweets were sent during the first presidential debate between Barack Obama and Mitt Romney. That is 114,000 tweets per minute (tpm) and shows that Americans were paying attention. Here are the moments that generated the most discussion, from the Twitter Blog:
159,000 tpm – Jim Lehrer quips – “Let’s not”
153,000 tpm – Obama – “I had five seconds”
150,000 tpm – Discussion of Medicare
140,000 tpm – Romney spars with Lehrer over rules
138,000 tpm – Obama calls Romney plan – “never mind”
And, #6 was Romney mentioning Obamacare, #7 was the Big Bird incident.
This was the most tweeted about political event in history, and there are more three debates. The Vice Presidential debate is next Thursday, October 11, 2012.
For analysis on real-time debate conversation, visit:
For the third year, the American Customer Satisfaction Index (ASCI) asked 70,000 people how they feel about the top social media sites. And Google+ and Wikipedia are the winners – from Marketing Land:
Google+, Wikipedia – 78 points
YouTube – 73
Pinterest – 69
Twitter – 64
Linkedin – 63
Facebook – 61
Apparently, Timeline is still angering folks after all these months. Not to mention Facebook’s privacy issues and ads that are “intrusive, irrelevant, and repetitive.” It may take Facebook a while to climb out of that hole.
One thing to keep in mind – these ratings are so poor that only cable, newspapers, and the airlines received worse scores. Ouch. I guess we’re not too satisfied with our social networks.
Twitter has lost its intimacy and it’s not their fault. The site has grown beyond everyone’s expectations becoming a place for Middle East Revolution and celebrity obsession. For chatting with your favorite company and following the best news sources. But all this growth lost the warmth of having a quality groups of friends to Tweet.
The company has plans to change this, as Buzzfeed reports, “follower counts may soon become the second most important number to users.” Twitter Board Member, Ev Williams, hinted that the new metric may be something more personal. Like measuring your reach through favorites, retweets, and views. “The dream metric,” he said, “is how many people saw your tweet.”
This could be an interesting change for the company. They cannot diminish the value of followers for big brands since they are making a truckload of money off it. But for regular people followers don’t mean much, they want quality interactions and interesting people.
This could be a big move for Twitter and a necessary one because Facebook is already doing it.
Called the “snail” by Italians and the “monkey tail” by the Dutch, @ is the sine qua non of electronic communication, thanks to e-mail addresses and Twitter handles…The origin of the symbol itself, one of the most graceful characters on the keyboard, is something of a mystery. One theory is that medieval monks…
A fun read…the once useless symbol becomes the hero of the digital generation!
If you take that Google Plus has half the users of Facebook or 20% of their active users, and you take the current valuation of Facebook at $46 billion, does that mean Google Plus is worth $10-20 billion?
Did Google just pull $10 billion out of hat?
Certainly something to consider, especially as the site becomes more important to the company. It has been integrated across all of their products, including YouTube and Gmail, adding a layer of social to every Google site. Something that can bring about unexpected innovations, for example, users can +1 apps for Android phones. A great way to siphon off the best Android apps and something I expect Apple craves.
…technology trends of the past few years has been the emergence of engineering blogs. They are, mostly, a recruiting tool, but that doesn’t mean that you can’t learn a lot about how companies operating at varying levels of maturity and scale go about their business.
A few examples:
Building a recommendation engine, foursquare style explains the computational shortcuts you can take when you’re dealing with a lot of data.
Creating an interface for geofences is a look at how Flickr built an interesting feature.
It is a great piece that shares little known facts about the Rising Tiger, like all the elites dye their hair black (usually with “jet-black pompadours”) and only go gray once they retire or are imprisoned.
Others like how leaders are chosen every 5 years at the National Congress and the preferable color of tie is red.
The last one was held in 2007, which means that we are due. The reigning group of elites, made up of 9 men, are very powerful and completely in control of this vast country. This group includes current president Hu Jintao, and his possible replacements Xi Jinping and Wang Yang.
After them are seven more individuals who each hold immense amount of power and sway. The Foreign Policy article has bios for each of them, here is one:
The mayor of Beijing from 2003 to 2007, Wang Qishan is currently the vice premier responsible for economic, energy, and financial affairs, serving under outgoing premier Wen. Wang’s former counterpart, former Treasury Secretary Hank Paulson, called him “decisive and inquisitive,” with a “wicked sense of humor.” The son-in-law of the late Vice Premier Yao Yilin, Wang is one of the princelings, a group of often high-ranking leaders who are the sons and daughters of top officials. Chinese political observers see princelings like Wang as more closely allied with the leadership faction of former President Jiang Zemin than that of current President Hu Jintao. Brookings’ Li thinks Wang, nicknamed “chief of the fire brigade” for his competence amid crisis, is almost certain to obtain a seat on the Standing Committee.
One glance at the numbers, and it’s easy to see why pundits are already calling 2012 “the Twitter election.” More Tweets are sent every two days today than had ever been sent prior to Election Day 2008 — and Election Day 2008’s Tweet volume represents only about six minutes of Tweets today.
All this explosive growth in conversation has fueled Twitter as a platform for civic debate and created a massive data set for analysis.
Today, we’re launching the Twitter Political Index, a daily measurement of Twitter users’ feelings towards the candidates as expressed in nearly two million Tweets each week.
Each day, the Index evaluates and weighs the sentiment of Tweets mentioning Obama or Romney relative to the more than 400 million Tweets sent on all other topics.
The trend in Twitter Political Index scores for President Obama over the last two years often parallel his approval ratings from Gallup, frequently even hinting at where the poll numbers are headed.
The teddy bear’s first tweet, from an account called @WhatTedSaid set up by the Universal Pictures marketing department, was “Hello, Twitter. Kindly go f— yourself.”
The author of the greeting was Alec Sulkin, co-screenwriter of the R-rated comedy “Ted,” who together with his collaborator Wellesley Wild was paid extra by the studio to build buzz on social media ahead of the film’s June 29 release. Who better to embody the random musings of a foul-mouthed stuffed animal than the writers of the script? The suits left them alone.
“The parameters were, ‘Just go to town,’ ” says Doug Neil, Universal’s senior vice president of digital marketing. The tweeting started March 30, two days before the “red band” (uncensored) trailer appeared online, depicting the namesake bear smoking weed, cuddling with co-star Mark Wahlberg and pantomiming suggestive acts for a supermarket checkout girl.
It worked spectacularly. Tracking polls, which movie executives rely on to guide box office expectations, suggested an opening-weekend gross of $35 million to $40 million for the film, which was co-written and directed by Seth McFarlane, creator of “Family Guy,” who also provided the voice for Ted. Instead, “Ted” generated $54 million, catching the industry by surprise.