The greatest challenge for a non-profit is to get the message out. And often the best way to do that is with a video shared on the social networks and with supporters – with the hope it goes viral. But creating one can cost more than a non-profit budget can spare.
A problem the production company, Public Interest Pictures, solved for eight Los Angeles non-profits with the Non-Profit Short Film Festival. They brought together eight teams of professional filmmakers to create short inspirational videos for each non-profit, and in just 48 hours the results were spectacular.
I attended the film festival in downtown Los Angeles – at the HUB LA - and walked away motivated to learn more about each non-profit. My favorite was the glean club, Food Forward, that organizes volunteer parties to pick fruit in the city. Southern California is a former agricultural powerhouse and the ruins of that empire are everywhere. Every neighborhood has a lemon and orange tree with a sprinkling of avocado, persimmon, grapefruit, and more.
A better explanation is in the video from the film festival:
There are six more videos from the festival each with a great message. They should do wonders for each group when shared on the internet. And for those in attendance the event was great fun, with the crowd hooting and hollering for each non-profit. Plus, many of those filmed in the videos were there – including the latino family from the children’s video below. The little girl was so excited to see herself on the big screen.
It was an inspirational event from Public Interest Pictures - who has made previous social interest films Hacking Democracy and Broadcast Blues - and I hope they continue it next year.
One year ago on October 5, 2011, Steve Jobs passed away. The previous day Apple unveiled the iPhone 4S. The company has gone on to become the most valuable in the world, but many still think about the man and his achievements.
Today Apple is paying homage to its founder with this heartfelt video and a message from Tim Cook.
A message from Tim Cook, Apple’s CEO.
Steve’s passing one year ago today was a sad and difficult time for all of us. I hope that today everyone will reﬂect on his extraordinary life and the many ways he made the world a better place.
One of the greatest gifts Steve gave to the world is Apple. No company has ever inspired such creativity or set such high standards for itself. Our values originated from Steve and his spirit will forever be the foundation of Apple. We share the great privilege and responsibility of carrying his legacy into the future.
I’m incredibly proud of the work we are doing, delivering products that our customers love and dreaming up new ones that will delight them down the road. It’s a wonderful tribute to Steve’s memory and everything he stood for.
If you’re excited for the first Presidential Debate of 2012 – or if you just want to laugh, watch this video. It has everything from Hillary Clinton’s Victoria’s Pant Suits to George H.W. Bush’s silver foot in his mouth:
If this interests you the Harvard Kennedy School has a pre-debate “Politics as Theater” discussion with Aaron Sorkin, Chuck Todd, Kathleen Hall Jamieson, and Alan K. Simpson.
I’m excited for the new PBS web series, A Moment of Science. It will feature short video clips on YouTube discussing basic science concepts. I love the idea of skipping television and going straight for the web audience. But I think it all depends on the videos going viral.