Have you heard of Social Advertising? — It’s the next big thing in online ads

A possible shift in the advertising landscape?

From an email Jonah Peretti, the CEO of Buzzfeed, sent out to employees and investors:

 

This same lucky shift made our business model work for the first time.  A couple years ago, we were trying unsuccessfully to sell social advertising to a market that only wanted to buy banners but things have changed dramatically since then.  Now many agencies and brands are refusing to buy banners, companies that rely on traditional display units are suffering, and budgets are shifting rapidly to social advertising. One of our board members, who was initially skeptical of our decision to not run banners, recently said that “social advertising will be the biggest media business since cable television.” Times have changed.

 

Which begs the question, what is social advertising?

 

“In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship.” – Catherine Tucker, Cornell

 

“Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person (cookies) or the individual page (keywords).” – Wikipedia

 

 

Examples of Social Advertising from Facebook, Buzzfeed:

 

Continue reading Have you heard of Social Advertising? — It’s the next big thing in online ads

Silicon Beach Fest – this weekend in Santa Monica – June 21-23 – the SXSW of Los Angeles

Silicon Beach Fest is LA’s first festival organized by its tech community to celebrate LA tech, entertainment & startups with panels, keynotes, workshops, mixers, and more at a dozen venues focused in Santa Monica and Venice on June 21-23, 2012. Head to the beach on the first weekend of summer to celebrate LA’s digital innovators!

Follow @SBFestLA – #SBF.

Fest attendees and speakers include: invited celebs, start-ups, VCs, movie and music studio execs, agencies, fashion, content creators, artists, social media gurus, developers, etc. from LA, Silicon Valley, etc.

 

Learn moreSilicon Beach Feast

 

Of all the events, the most exciting is Angel Pitch Day, with Nate Werlin of Venture Beat judging:

Got an idea? Want to pitch it to the angels and get feedback?

Then Angel Pitch Day is the event for you. If your idea is selected, you will get to participate at Angel Pitch Day where you will have an opportunity to pitch your idea to a live audience of angel investors.

You will have 2 minutes to deliver your pitch, then you will get candid feedback from top angels on your idea. Hear what they have to say and their insights into how you can improve your idea.