Tag Archives: print

The Atlantic goes full speed ahead on digital, internet – gives up on print, magazines

Only a few print magazines understand the internet – and The Atlantic is one of them. Now in their third year of profit, after spending a decade losing millions, the magazine is ready to expand. And the next step is to let the print magazine die and expand with more websites. From the N.Y. Times:

“It’s become very, very clear to me that digital trumps print, and that pure digital, without any legacy costs, massively trumps print,” David G. Bradley said.

And digital is where The Atlantic is going, with three successful sites - TheAtlantic.comAtlantic WireAtlantic Cities - and one more launching this week, Quartz.com. A business news site focused on a global audience – from the Editor’s Note:

We’ve assembled a team of digital journalists and developers to create a new kind of business news offering that is global, digitally native, and designed for the mobile and tablet devices.

Full speed ahead on digital, mobile, and social. And while this sounds like just another website, the team has some interesting insights that may give them an advantage. “Data is ubiquitous while real insight on the news is a rare commodity.” I would agree. When everybody reports the same news, if you can consistently provide better insight – that’s an advantage.

“Any good blog or magazine has defining obsessions, and we’ll structure around the ones that we think smart, globally minded people will be interested in.” Don’t you love how he interchanges the words blog and magazine – as if they are the same thing.

Finally, the site will be free – no paywalls or subscriptions – instead showing ads from sponsors in the news stream. It’s the newest digital model that avoids big banner ads – and the company already has four paid sponsors until the end of the year.

And we shouldn’t be surprised they’re adopting the latest digital innovation. The company is diving into digital and giving up on it’s print roots. Something that few print publications will ever do.

 

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Cool accounts on Pinterest to follow – The Los Angeles Times Photography

Here is the perfect Pinterest account to follow, The Los Angeles Times. The paid photographers of newspapers and magazines are the ideal users of Pinterest. After all, they are trained professionals in the art of awesome photography.

While most of us are creating boards called “Things I like” and “My Style” they are doing things like “Cityscapes at Dusk” and “Photos of Celebrities at the Oscars”. Getting to places we often can’t get to and going to places we are too busy (or lazy) to go to.

At least, that’s my thought on the subject, and my argument for print publications to rock Pinterest. They can only make the site better.

Because, I mean, haven’t you fallen in love with Pinterest?

 

Los Angeles Times on Pinterest

 

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Ikea adds smartphone apps and augmented reality to its newest catalog

Ikea prints 211 million copies of its product catalog every year. That’s more than 20 times the population of Sweden, the home of the build-it-yourself furniture empire. These are impressive numbers for a print catalog in a digital world, but Ikea is now changing with the times with a head-first dive into augmented reality.

“A lot digital stuff becomes very interesting when you mash it up with the tangible items of the real world,” said Andreas Dahlqvist, Global Deputy Chief Creative Officer of McCann, the creative agency behind the catalog.

Augmented reality features will roll out in the 2013 edition of the print catalog, which will arrive in customers’ mailboxes later this month. Amid pictures of Expedit bookshelves and Boksel tables, Ikea fans will see special printed symbols, each an invite to launch new iPhone and Android smartphone apps for an augmented reality experience.

When you wave your smartphone over pages with digital content, a variety of features appear.

 

Source: Wired Gadget Lab - Ikea’s Augmented Reality Catalog Will Let You Peek Inside Furniture

 

 

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Semi-definitive history of ‘online’ Pulitzer Prize winners

Steve Myers, of Poynter, researched these winners for his piece on Why it matters who won the first ‘online’ Pulitzer?

Interesting how he breaks down the nature of the work.

- Did it appear first in print or online?

- Was it created for the web or for print?

- How do print and web stories mesh to form one narrative?

 

Insightful for anyone hoping to achieve a Pulitzer Prize one-day…

 

A semi-definitive history of ‘online’ Pulitzers

2006, The Times-Picayune 
Print-native news outlet, mostly print-native work.

2006, The Sun Herald
Print-native news outlet, combination of print and digitally native work.

  • The Sun Herald’s entry for its Katrina coverage also was heavy on stories, but it included an extensive description of its online work: a news blog, frequent home page updates, photo galleries of damage (by its own photographers and from readers), forums that people used to get in touch with one another, and an interactive map of damaged areas.

2008, The Washington Post

Print-native news outlet, combination of print and digitally native work.

  • News stories comprised the bulk of the Post’s entry for its coverage of the Virginia Tech shooting, but the Post also included a description of how it had developed its online coverage throughout the day. It started with an initial, one-line report of a gunman on campus and later included stories with fatality counts, an audio report, live Internet radio, cell phone videos and user submissions.

2009, The New York Times
Print-native news outlet, mix of print and digitally native work.

 

Read the complete list at Poynter.

The rise of e-reading in America

28% of Americans age 18 and older own at least one specialized device for e-book reading – either a tablet or an e-book reader.

The holiday season saw a huge boost in ownership for both e-readers and tablets. Both jumped 9%, meaning that nearly one in ten Americans received a device over the holidays.

The average reader of e-books says she has read 24 books in the past 12 months, compared with an average of 15 books by a non-e-book consumer.

78% of those ages 16 and older say they read a book in the past 12 months.

Overall, those who reported reading the most books in the past year include: women compared with men; whites compared with minorities; well-educated Americans compared with less-educated Americans; and those age 65 and older compared with younger age groups.

30% of those who read e-content say they now spend more time reading, and owners of tablets and e-book readers particularly stand out as reading more now. 

The longer people have owned an e-book reader or tablet, the more likely they are to say they are reading more.

The prevalence of e-book reading is markedly growing, but printed books still dominate the world of book readers. 

In our December 2011 survey, we found that 72% of American adults had read a printed book and 11% listened to an audiobook in the previous year, compared with the 17% of adults who had read an e-book.

There are four times more people reading e-books on a typical day now than was the case less than two years ago.

10x more stats at – The rise of e-reading, Pew Internet

 

And, a fun ending:

Why people like to read. 

The digital divide – newspapers are completely lost

Online advertising is booming. Already a $32 billion business, advertisers are expected to spend a full $62 billion online in 2016. But news publishers are not poised to cash in on the growth, a report released Monday by the Pew Research Center suggests.

The problem? News publishers’ online advertising products simply aren’t competitive. Most tend to depend on static, un-targeted banner advertisements, making their products less desirable than the highly targeted advertisements offered by the likes of Facebook and Google.

Among the other findings:

  • 21% of ads on an online news site are for the news organization’s own products.
  • By category, the financial industry is the largest spender in online news advertising (18%), followed by cosmetics and toiletries (5%).
  • Most ads are static banner ads. Rich media and video ads are rare.
  • Few legacy print customers are moving to digital

via Mashable

A detailed study that shows newspapers losing $7 from print for every digital $1, without even a sense of how they are addressing a key aspect of that transition. It’s an unfortunate vacuum.

One exec bluntly states, “There’s no doubt we’re going out of business right now.”

via paidContent

 

This unfortunate state of affairs is costing the newspapers $25 billion this year and success stories are rare. One success I was able to find comes the The Atlantic magazine, a much smaller company pulling in $18 million in advertising.

The Atlantic survived by reimagining itself as a digital product

How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century?

By pretending it was a Silicon Valley start-up that needed to kill itself to survive.

The Atlantic is on track to turn a tidy profit of $1.8 million this year. That would be the first time in at least a decade that it had not lost money.

Getting there took a cultural transfusion, a dose of counterintuition and a lot of digital advertising revenue.

“We imagined ourselves as a venture-capital-backed start-up in Silicon Valley whose mission was to attack and disrupt The Atlantic,” said Justin B. Smith, president of the Atlantic Media Company.

What that meant more than anything else was forcing one of the nation’s oldest magazines to stop thinking of itself as a printed product.

via NY Times

 

The article is from December, 2010, but still worth reading if the topic interests you (death of newspapers, magazines).

It’s worth noting that The Atlantic is continuing its heroic transformation:

October, 2011:

For the 12th consecutive quarter, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent. – Folio

The Atlantic‘s online ad revenue exceeded its print ad revenue for the first time…even more interestingly, October’s 51% digital advertising share doesn’t come from a decline in print revenue. According to Lauf, The Atlantic sold more ads in the October issue of the magazine than it had since 1999. – The Next Web

 

 

Learn how the rest of the industry is faring – Newspapers are losing $25 billion in revenue in 2011The digital divide – newspapers are completely lost.