Only a few print magazines understand the internet – and The Atlantic is one of them. Now in their third year of profit, after spending a decade losing millions, the magazine is ready to expand. And the next step is to let the print magazine die and expand with more websites. From the N.Y. Times: “It’s …
Tag Archives: print
Cool accounts on Pinterest to follow – The Los Angeles Times Photography
Here is the perfect Pinterest account to follow, The Los Angeles Times. The paid photographers of newspapers and magazines are the ideal users of Pinterest. After all, they are trained professionals in the art of awesome photography. While most of us are creating boards called “Things I like” and “My Style” they are doing things …
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Ikea adds smartphone apps and augmented reality to its newest catalog
Ikea prints 211 million copies of its product catalog every year. That’s more than 20 times the population of Sweden, the home of the build-it-yourself furniture empire. These are impressive numbers for a print catalog in a digital world, but Ikea is now changing with the times with a head-first dive into augmented reality. “A …
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Semi-definitive history of ‘online’ Pulitzer Prize winners
Steve Myers, of Poynter, researched these winners for his piece on Why it matters who won the first ‘online’ Pulitzer? Interesting how he breaks down the nature of the work. – Did it appear first in print or online? – Was it created for the web or for print? – How do print and web …
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The rise of e-reading in America
28% of Americans age 18 and older own at least one specialized device for e-book reading – either a tablet or an e-book reader. The holiday season saw a huge boost in ownership for both e-readers and tablets. Both jumped 9%, meaning that nearly one in ten Americans received a device over the holidays. The …
1:1 cost comparison of a tablet and textbook for elementary school children
From a report by the FCC that included the technology companies and textbook publishers. More details at AllThingsD
The digital divide – newspapers are completely lost
Online advertising is booming. Already a $32 billion business, advertisers are expected to spend a full $62 billion online in 2016. But news publishers are not poised to cash in on the growth, a report released Monday by the Pew Research Center suggests. The problem? News publishers’ online advertising products simply aren’t competitive. Most tend …
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The Atlantic survived by reimagining itself as a digital product
How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century? By pretending it was a Silicon Valley start-up that needed to kill itself to survive. The Atlantic is on track to turn a …
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