Tag Archives: visitors

Apple stores saw 300 million visits last year, there are 311 million in the United States

From Jim Dalrymple of The Loop:

According to Apple, the company has seen almost 300 million worldwide visitors so far in its fiscal 2012…To give you some type of comparison, by July 2011, the population of the United States was estimated to be 311 million people.

There is also an interesting data point from Apple’s retail Genius Bar. According to the company, 50,000 people get serviced at a Genius Bar around the world, every single day.

 

That’s no joke. Stand outside an Apple store for a few minutes and you will see hordes of people, of all ages and types, looking for help.

It’s actually quite impressive that they haven’t had any major problems with customer service.

 

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A rare opportunity – NASA opens Launch Control Center to visitors

For the first time in more than 30 years, NASA is allowing Kennedy Space Center visitors inside the Launch Control Center – where NASA directors and engineers supervised all of the 152 launches including the space shuttle and Apollo programs.

The KSC Up-Close: Launch Control Center (LCC) Tour, the second in Kennedy Space Center’s special 50th anniversary series of rare-access tours, takes visitors inside Firing Room 4, one of the LCC’s four firing rooms and the one from which all 21 shuttle launches since 2006 were controlled.

Inside Firing Room 4, visitors will pass by the computer consoles at which engineers monitored the computerized launch control system’s thousands of system checks every minute leading up to launch. They’ll see the main launch countdown clock and many large video monitors on the walls, and enter the “bubble room,” with its wall of interior windows through which the Kennedy Space Center management team viewed all of the proceedings below.

A Rare Opportunity

As with the Vehicle Assembly Building, visitors have not had access to the LCC since the late 1970s, during the period after the Apollo and Skylab programs ended and before the first space shuttle launch in 1981.

The LCC will continue to operate in guiding the next generation of rocket launches from Kennedy Space Center for NASA and potentially for commercial space programs. Future launches of SpaceX, whose recent launch from nearby Cape Canaveral Air Force Station resulted in the first mission by a commercial company to travel to and dock with the International Space Station, could take place from Kennedy Space Center beginning in 2013.

The LCC Tour is led by a trained space expert, giving visitors an insider’s view of the space program from launch preparation to liftoff. The tour also includes drive-by views of Launch Pad 39 and culminates at the Apollo/Saturn V Center, where visitors can resume the regular tour.

 

Learn more and buy ticketsKSC Up-Close: The Launch Control Center Tour

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The most visited countries in the world

  1. France – 77 million
  2. United States – 61 million
  3. China – 56 million
  4. Spain – 53 million
  5. Italy – 43 million
  6. United Kingdom – 28 million
  7. Turkey – 27 million
  8. Germany – 27 million
  9. Malaysia – 25 million
  10. Mexico – 22 million

 

Interesting to note that both France and Spain receive more visitors than their entire population:

  • France – population 65 million – with 77 million annual visitors
  • Spain – population 46 million – with 53 million visitors.

That’s quite a tourism business for them.

Not to worry as the world seems ready to travel more than ever. Sometime this year we will set a record with 1 billion international tourists, and the graph below shows that at least half of them are heading to Europe!

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Hulu participates in TV’s upfronts – internet television has finally arrived

Just a few years ago Hulu, the online television site, was something of a novelty. A lot of people knew about it and watched it, but it was just another website. That all changes this week as Hulu participates in “upfronts”.

Hulu is in this position because of some staggering numbers:

  • Revenue of $420 million in 2011 (compared to $263 million in 2010)
  • 38 million visitors/month
  • 1.5 billion video ads shown to viewers in February
  • 2 million subscribers for their $8/month service

This all adds up to a gamechanger for the industry. The studio heads who originally created Hulu want to kill it, or at least sell it. They know that it’s taking away viewers from traditional television and offering better advertising:

“On a one-to-one basis, advertising placed on Hulu for our clients was more effective than advertising placed on television for the same programming,” said Steven J. Farella, chief executive at TargetCast TCM.

Additionally, Hulu collects vastly more data on viewers and can offer ads specifically targeted to them.

“Stoking envy among traditional television executives, the Web site collects a trove of data on its users’ preferences in programming and ads.”

At this point, it’s too late for the studios sell or kill it, though they did try all last year. Instead, they are inviting it to the table to see if it can compete on its own. Which means participating in the full cycle of television from pilot episodes, to full series, and selling all that to advertisers.

The most critical point being the “upfronts”:

At a presentation on Thursday in New York, Hulu, will pitch advertisers on original programming in an annual ritual known as upfronts that are typically reserved for cable channels and network broadcasters.

Hulu executives are expected to take the stage to sell advertisers on new series. The executives will also promote the service’s desirable demographic of young viewers who turn to Hulu for popular network sitcoms like “New Girl” and “Family Guy,” available only after they are broadcast on Fox.

So, like Netflix, Hulu is making a push into original series. It has also licensed 13 television shows that will appear exclusively online.

Traditional television is still the dominant game in town, but Hulu and Netflix are at the table now, and they have the internet on their side. With offerings like on-demand, full series at once, mobility, fewer commercials, and lower prices, you can expect all of this to quickly change the balance of power.

 

read more about upfronts at the NY Times