Have you heard of Social Advertising? — It’s the next big thing in online ads

A possible shift in the advertising landscape?

From an email Jonah Peretti, the CEO of Buzzfeed, sent out to employees and investors:

 

This same lucky shift made our business model work for the first time.  A couple years ago, we were trying unsuccessfully to sell social advertising to a market that only wanted to buy banners but things have changed dramatically since then.  Now many agencies and brands are refusing to buy banners, companies that rely on traditional display units are suffering, and budgets are shifting rapidly to social advertising. One of our board members, who was initially skeptical of our decision to not run banners, recently said that “social advertising will be the biggest media business since cable television.” Times have changed.

 

Which begs the question, what is social advertising?

 

“In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship.” – Catherine Tucker, Cornell

 

“Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person (cookies) or the individual page (keywords).” – Wikipedia

 

 

Examples of Social Advertising from Facebook, Buzzfeed:

 

Continue reading Have you heard of Social Advertising? — It’s the next big thing in online ads

40 of the most powerful photographs ever taken

BuzzFeed has pulled together 40 of the most powerful photos ever taken. Here are four of them:

Retired Philadelphia Police Captain Ray Lewis is arrested for participating in the Occupy Wall Street protests in 2011. (source: johnnymilano.com)

Continue reading 40 of the most powerful photographs ever taken

What a real alien attack would look like – Chile's Puyehue Volcano eruption (photo)

Chile’s Puyehue volcano erupts, causing air traffic cancellations across South America, New Zealand, Australia and forcing over 3,000 people to evacuate. (Reuters)

via Buzzfeed

For more alien-like attack photos The Atlantic has 21 more of the volcanic lightning and ash.

 

What a real alien attack would look like – Chile’s Puyehue Volcano eruption (photo)

Chile’s Puyehue volcano erupts, causing air traffic cancellations across South America, New Zealand, Australia and forcing over 3,000 people to evacuate. (Reuters)

via Buzzfeed

For more alien-like attack photos The Atlantic has 21 more of the volcanic lightning and ash.