For the third year, the American Customer Satisfaction Index (ASCI) asked 70,000 people how they feel about the top social media sites. And Google+ and Wikipedia are the winners – from Marketing Land:
Google+, Wikipedia – 78 points
YouTube – 73
Pinterest – 69
Twitter – 64
Linkedin – 63
Facebook – 61
Apparently, Timeline is still angering folks after all these months. Not to mention Facebook’s privacy issues and ads that are “intrusive, irrelevant, and repetitive.” It may take Facebook a while to climb out of that hole.
One thing to keep in mind – these ratings are so poor that only cable, newspapers, and the airlines received worse scores. Ouch. I guess we’re not too satisfied with our social networks.
StumbleUpon was once just a browser add-on in Firefox. Then it became internet famous and was bought by eBay – only to be sold back the founders two years later. And today it is humming along with 25 million users and two bold new designs for its website and iOS – iPhone, iPad.
Twitter has lost its intimacy and it’s not their fault. The site has grown beyond everyone’s expectations becoming a place for Middle East Revolution and celebrity obsession. For chatting with your favorite company and following the best news sources. But all this growth lost the warmth of having a quality groups of friends to Tweet.
The company has plans to change this, as Buzzfeed reports, “follower counts may soon become the second most important number to users.” Twitter Board Member, Ev Williams, hinted that the new metric may be something more personal. Like measuring your reach through favorites, retweets, and views. “The dream metric,” he said, “is how many people saw your tweet.”
This could be an interesting change for the company. They cannot diminish the value of followers for big brands since they are making a truckload of money off it. But for regular people followers don’t mean much, they want quality interactions and interesting people.
This could be a big move for Twitter and a necessary one because Facebook is already doing it.
I think it’s funny and the perfect way to bring back MySpace. The whining tones of missing your girl and wanting to get back together, they help you get over the moment of – I’m so over MySpace. And then you can see the new design for what it is – focused on music and fans, pictures and sharing links.
But can MySpace – with all the brand recognition – get something going?
The market is full of similar social networks with the same features. The only advantage is to serve a niche – like resumes with Linkedin or photos with Pinterest – and music is MySpace’s niche. If they can maintain focus on that, build some momentum, and bring some respect back to the name, then I think they have a chance.
If you take that Google Plus has half the users of Facebook or 20% of their active users, and you take the current valuation of Facebook at $46 billion, does that mean Google Plus is worth $10-20 billion?
Did Google just pull $10 billion out of hat?
Certainly something to consider, especially as the site becomes more important to the company. It has been integrated across all of their products, including YouTube and Gmail, adding a layer of social to every Google site. Something that can bring about unexpected innovations, for example, users can +1 apps for Android phones. A great way to siphon off the best Android apps and something I expect Apple craves.
This same lucky shift made our business model work for the first time. A couple years ago, we were trying unsuccessfully to sell social advertising to a market that only wanted to buy banners but things have changed dramatically since then. Now many agencies and brands are refusing to buy banners, companies that rely on traditional display units are suffering, and budgets are shifting rapidly to social advertising. One of our board members, who was initially skeptical of our decision to not run banners, recently said that “social advertising will be the biggest media business since cable television.” Times have changed.
Which begs the question, what is social advertising?
“In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship.” – Catherine Tucker, Cornell
“Whereas in traditional, non-social, advertising the ad is targeted based on what it knows about the individual person (cookies) or the individual page (keywords).” – Wikipedia
Examples of Social Advertising from Facebook, Buzzfeed:
The teddy bear’s first tweet, from an account called @WhatTedSaid set up by the Universal Pictures marketing department, was “Hello, Twitter. Kindly go f— yourself.”
The author of the greeting was Alec Sulkin, co-screenwriter of the R-rated comedy “Ted,” who together with his collaborator Wellesley Wild was paid extra by the studio to build buzz on social media ahead of the film’s June 29 release. Who better to embody the random musings of a foul-mouthed stuffed animal than the writers of the script? The suits left them alone.
“The parameters were, ‘Just go to town,’ ” says Doug Neil, Universal’s senior vice president of digital marketing. The tweeting started March 30, two days before the “red band” (uncensored) trailer appeared online, depicting the namesake bear smoking weed, cuddling with co-star Mark Wahlberg and pantomiming suggestive acts for a supermarket checkout girl.
It worked spectacularly. Tracking polls, which movie executives rely on to guide box office expectations, suggested an opening-weekend gross of $35 million to $40 million for the film, which was co-written and directed by Seth McFarlane, creator of “Family Guy,” who also provided the voice for Ted. Instead, “Ted” generated $54 million, catching the industry by surprise.
The early Digg was brilliant and honest and democratic. Each digg was a vote and each vote counted towards the ultimate objective: moving a story closer and closer to the top position on the Digg homepage.
Today, we vote on Facebook with every share and on Twitter with every tweet, and conversations take place across loads of different sites, apps, and networks. So how do we surface “what the Internet is talking about,” when the Internet is talking beyond the walls of Digg.com? We tear down the walls. When we launch v1, users will continue to be able to digg stories, but Digg scores will also take into account Facebook shares and tweets. Roll over any Digg score to see the breakdown. We’re excited to see how this new data can help us identify the best stories on the web.
A milestone for Twitter today, according to the Paris-based analyst group Semiocast. The social network has now passed the half-billion account mark — specifically 517 million accounts as of July 1, 2012, with 141.8 million of those users in the U.S., still about half as many users as Facebook has but positioning it as the second-biggest social networking site.
And just as most of Twitter’s users are coming from outside the U.S., so are the tweets: the top three cities in terms of tweets, it says, are Jakarta, Tokyo and London.
Trying to remember that pithy, brilliantly composed tweet about the latest Wes Anderson movie that you fired off a few months ago? You’re out of luck: Twitter gives users access only to the last few thousand posts made to the site.
But Dick Costolo, Twitter’s chief executive, promises that this will eventually change.
“We’re working on a tool to let users export all of their tweets,” Mr. Costolo said in a meeting with reporters and editors at The New York Times on Monday. “You’ll be able to download a file of them.”
Other social media services, most notably Facebook, already allow users to download a file with all their data. Twitter has been slower to roll out a similar service, although a number of third-party services and developers have cobbled together ways to let people sift through portions of Twitter’s vast collection of messages. One recently released site, called oldtweets, lets people root through some of the first messages ever sent through Twitter’s servers.