Tag Archives: place

Now that Foursquare has mapped every business – time to start adding features

I remember a few years back when all the location-based services, like Foursquare, didn’t have a complete set of locations to check-into. I would often find myself creating a new location or skipping the check-in altogether.

Today, that seems like an issue of the past, as Foursquare recently said:

“We’ve hit a pretty amazing milestone – there are nearly 1,000,000 businesses claimed on foursquare.”

With a near complete set, the next step is to start adding features to each of those locations. Check-out Foursquare’s latest update as they do just that:

Starting today, you’ll start seeing updates…from the places where you’re a loyal customer. It’s an easy way to keep up with news from places you frequent, including things like new specials, pictures of the latest shipment of shoes, or a serendipitous food truck appearance. The best part is there’s no extra work for you to do: we already know you care about a place if you’ve checked in often or liked it, and will show you updates from it when you’re in the same city.

Also, when you look for places or when you check in, you’ll see these updates on the page – kind of like the chalkboard where a restaurant writes its daily specials. For example, when you’re on Northern Spy Food Co.’s page, you’ll see their recent update about their latest seasonal drink.

To see what these look like in action, check out some of the businesses that have started sharing updates. Some are national chains, like H&MTogo’s SandwichesOutback Steakhouse, and Wolfgang Puck. Some are universities on foursquare, like University of Wisconsin-MadisonUniversity of South FloridaDuke University, Texas A&M UniversityIndiana University-Bloomington, and Boston University. And some are local New York favorites, like Luke’s Lobster,  New York Public LibraryNYC Parks Department, and Northern Spy Food Company.

 

Source: Foursquare Blog - Introducing Local Updates from businesses – keeping up with the places you love has never been easier!

 

 

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Foursquare launches promoted updates – now all social networks have ads in your news feed

It’s official, all the social networking sites have started adding “promoted” tweets/posts/places to your news feed. It’s no surprise considering that Twitter, with its “promoted tweets,” recently said it has a “truckload of money in the bank”.

 

Today Foursquare is launching its version of search ads, Promoted Updates.

Promoted Updates operate like Google’s promoted listings or Twitter’s promoted tweets. They are pay-per-action ad placements that only appear when a user is searching for a venue in Foursquare’s Explore tab.

Foursquare determines a user’s current location and check-in history before displaying a Promoted Update. The ads are powered by the same recommendation engine as its Explore feature. All of the paid placements will be clearly labeled at the top of the feed; they can include a store’s recent news, photos or specials.

Foursquare has partnered with about 20 merchants, from small mom and pop shops to national chains like Best Buy, to launch the pilot program. In the next few months, Foursquare hopes to turn Promoted Updates into a self-service tool merchants of all sizes can use on its platform.

 

Keep reading: Business Insider - Foursquare Launches Promoted Updates, Its Newest Effort To Generate Revenue

 

 

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Foursquare adds “save this place” – create a to-do list of awesome places to visit

Now, when you see a friend’s foursquare check-in on Facebook and want to try that place too, you can click the new ‘Save this Place’ link and save it to your foursquare to-do list for later.

All it takes is one click, and you can do it right from Facebook (the save will appear on your Timeline, too, just like other apps you’ve connected to Facebook).

It’s an easy way to get ideas for future outings, and foursquare can do the work remembering them.

via Foursquare Blog