Here is the perfect Pinterest account to follow, The Los Angeles Times. The paid photographers of newspapers and magazines are the ideal users of Pinterest. After all, they are trained professionals in the art of awesome photography.
While most of us are creating boards called “Things I like” and “My Style” they are doing things like “Cityscapes at Dusk” and “Photos of Celebrities at the Oscars”. Getting to places we often can’t get to and going to places we are too busy (or lazy) to go to.
At least, that’s my thought on the subject, and my argument for print publications to rock Pinterest. They can only make the site better.
Because, I mean, haven’t you fallen in love with Pinterest?
Los Angeles Times on Pinterest
US newspaper publishers’ hopes that advertising revenues might be about to stabilise have been dashed by several pieces of research.
An analysis of data predicts that newspapers will achieve a new low in ad sales for 2011, with revenues expected to come in at about $24 billion this year (2011) – down from the record $49.4 billion achieved in 2005.
The last time newspaper revenues were this low was 1984.
Although this was the year many publishers hoped the business would stabilize, sales continued to deteriorate alarmingly in almost every category in the first nine months:
- Retail advertising dropped 8.8%.
- Classifieds plunged 12.9%.
- National advertising fell by a bit less than 11%.
- The only bright spot was digital advertising, which climbed 8.3%.
This year was the year that many publishers believed an improving economy would halt, if not reverse, the revenue slide that commenced in the spring of 2006. Technically, the economy did rebound in 2011, but the uptick bypassed newspapers.
My heart goes out to all those in the industry.
With one question, where did $25 billion in lost revenue go. What multi-billion dollar industry has replaced it?
It’s possible it went to the digital world, where newspapers are completely out of touch with only a few success stories.
How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century?
By pretending it was a Silicon Valley start-up that needed to kill itself to survive.
The Atlantic is on track to turn a tidy profit of $1.8 million this year. That would be the first time in at least a decade that it had not lost money.
Getting there took a cultural transfusion, a dose of counterintuition and a lot of digital advertising revenue.
“We imagined ourselves as a venture-capital-backed start-up in Silicon Valley whose mission was to attack and disrupt The Atlantic,” said Justin B. Smith, president of the Atlantic Media Company.
What that meant more than anything else was forcing one of the nation’s oldest magazines to stop thinking of itself as a printed product.
via NY Times
The article is from December, 2010, but still worth reading if the topic interests you (death of newspapers, magazines).
It’s worth noting that The Atlantic is continuing its heroic transformation:
For the 12th consecutive quarter, The Atlantic is reporting gains in print and online revenue. In third quarter 2011, overall advertising revenue is up 19 percent. – Folio
The Atlantic‘s online ad revenue exceeded its print ad revenue for the first time…even more interestingly, October’s 51% digital advertising share doesn’t come from a decline in print revenue. According to Lauf, The Atlantic sold more ads in the October issue of the magazine than it had since 1999. – The Next Web
Learn how the rest of the industry is faring – Newspapers are losing $25 billion in revenue in 2011 – The digital divide – newspapers are completely lost.