The Atlantic goes full speed ahead on digital, internet – gives up on print, magazines

Only a few print magazines understand the internet – and The Atlantic is one of them. Now in their third year of profit, after spending a decade losing millions, the magazine is ready to expand 윈도우7 게임 다운로드. And the next step is to let the print magazine die and expand with more websites. From the N.Y 회사소개 다운로드. Times:

“It’s become very, very clear to me that digital trumps print, and that pure digital, without any legacy costs, massively trumps print,” David G 다운로드. Bradley said.

And digital is where The Atlantic is going, with three successful sites – TheAtlantic.comAtlantic WireAtlantic Cities – and one more launching this week, Quartz.com 엔드 노트 x5 다운로드. A business news site focused on a global audience – from the Editor’s Note:

We’ve assembled a team of digital journalists and developers to create a new kind of business news offering that is global, digitally native, and designed for the mobile and tablet devices 눈코입 mp3.

Full speed ahead on digital, mobile, and social. And while this sounds like just another website, the team has some interesting insights that may give them an advantage 다운로드. “Data is ubiquitous while real insight on the news is a rare commodity.” I would agree. When everybody reports the same news, if you can consistently provide better insight – that’s an advantage asp 첨부파일 다운로드.

“Any good blog or magazine has defining obsessions, and we’ll structure around the ones that we think smart, globally minded people will be interested in.” Don’t you love how he interchanges the words blog and magazine – as if they are the same thing 다운로드.

Finally, the site will be free – no paywalls or subscriptions – instead showing ads from sponsors in the news stream. It’s the newest digital model that avoids big banner ads – and the company already has four paid sponsors until the end of the year 윈도우7 ios 다운로드.

And we shouldn’t be surprised they’re adopting the latest digital innovation. The company is diving into digital and giving up on it’s print roots 피파 18 한글 다운로드. Something that few print publications will ever do.

 

Continue reading The Atlantic goes full speed ahead on digital, internet – gives up on print, magazines

Trees are virtual air conditioners that save millions in electricity, water, carbon

 

An article from The Atlantic focuses on the value of trees:

I was approached by someone from an initiative called San Diego County Trees…(a project) extolling the benefits of urban trees. I just spent time on the website, where the coolest feature is an interactive map of the whole county showing very specific tree locations and information, including quantified benefits…(like) carbon sequestration, water retention, energy saved, and air pollutants reduced 국민 보건 체조.

 

Wow! Look at that image…millions of dollars in savings, water conservation, improved air quality. That is impressive 다운로드.

Some more facts include, “the net cooling effect of a young, healthy tree is equivalent to ten room-size air conditioners operating 20 hours a day,” and the energy savings of planting a tree on the sunny side of your house (3% after 5 years, 12% after 15 years) 다운로드.

I love trees.

Kids in 3rd grade are 8 years old and 20% have cell phones

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Kids in the third grade are, on average, eight years old. Nowadays, 20 percent of third-grade boys and 18 percent of third-grade girls already have a cell phone, according to a 2011 study of 20,766 Massachusetts elementary, middle, and high school students 다운로드.

By the time the kids reach fifth grade, 39% of the kids have cell phones, and phone saturation is nearly complete by middle school, when more than 83% of the students have a device 다운로드.

“Adults — digital natives or not — can’t imagine what a childhood mediated by mobile, social technology that didn’t exist 10 years ago is actually like.”

via The Atlantic

// Photo – Parcel Brat

The Atlantic survived by reimagining itself as a digital product

How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century easy2boot download?

By pretending it was a Silicon Valley start-up that needed to kill itself to survive.

The Atlantic is on track to turn a tidy profit of $1.8 million this year 가판대. That would be the first time in at least a decade that it had not lost money.

Getting there took a cultural transfusion, a dose of counterintuition and a lot of digital advertising revenue 다운로드.

“We imagined ourselves as a venture-capital-backed start-up in Silicon Valley whose mission was to attack and disrupt The Atlantic,” said Justin B 인사이드아웃 더빙 다운로드. Smith, president of the Atlantic Media Company.

What that meant more than anything else was forcing one of the nation’s oldest magazines to stop thinking of itself as a printed product 다운로드.

via NY Times

 

The article is from December, 2010, but still worth reading if the topic interests you (death of newspapers, magazines) 백발백중 apk.

It’s worth noting that The Atlantic is continuing its heroic transformation:

October, 2011:

For the 12th consecutive quarter, The Atlantic is reporting gains in print and online revenue 생존게임 다운로드. In third quarter 2011, overall advertising revenue is up 19 percent. – Folio

The Atlantic‘s online ad revenue exceeded its print ad revenue for the first time…even more interestingly, October’s 51% digital advertising share doesn’t come from a decline in print revenue. According to Lauf, The Atlantic sold more ads in the October issue of the magazine than it had since 1999 삼성전자 메뉴얼 다운로드. – The Next Web

 

 

Learn how the rest of the industry is faring – Newspapers are losing $25 billion in revenue in 2011The digital divide – newspapers are completely lost 다운로드.

What a real alien attack would look like – Chile’s Puyehue Volcano eruption (photo)

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Chile’s Puyehue volcano erupts, causing air traffic cancellations across South America, New Zealand, Australia and forcing over 3,000 people to evacuate. (Reuters)

via Buzzfeed

For more alien-like attack photos The Atlantic has 21 more of the volcanic lightning and ash 시트라 모바일 다운로드.

 

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What a real alien attack would look like – Chile's Puyehue Volcano eruption (photo)

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Chile’s Puyehue volcano erupts, causing air traffic cancellations across South America, New Zealand, Australia and forcing over 3,000 people to evacuate. (Reuters)

via Buzzfeed

For more alien-like attack photos The Atlantic has 21 more of the volcanic lightning and ash 연극대본 다운로드.

 

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