28% of Americans age 18 and older own at least one specialized device for e-book reading – either a tablet or an e-book reader.
The holiday season saw a huge boost in ownership for both e-readers and tablets. Both jumped 9%, meaning that nearly one in ten Americans received a device over the holidays.
The average reader of e-books says she has read 24 books in the past 12 months, compared with an average of 15 books by a non-e-book consumer.
78% of those ages 16 and older say they read a book in the past 12 months.
Overall, those who reported reading the most books in the past year include: women compared with men; whites compared with minorities; well-educated Americans compared with less-educated Americans; and those age 65 and older compared with younger age groups.
30% of those who read e-content say they now spend more time reading, and owners of tablets and e-book readers particularly stand out as reading more now.
The longer people have owned an e-book reader or tablet, the more likely they are to say they are reading more.
The prevalence of e-book reading is markedly growing, but printed books still dominate the world of book readers.
In our December 2011 survey, we found that 72% of American adults had read a printed book and 11% listened to an audiobook in the previous year, compared with the 17% of adults who had read an e-book.
There are four times more people reading e-books on a typical day now than was the case less than two years ago.
10x more stats at – The rise of e-reading, Pew Internet
And, a fun ending:
Why people like to read.