For the third year, the American Customer Satisfaction Index (ASCI) asked 70,000 people how they feel about the top social media sites. And Google+ and Wikipedia are the winners – from Marketing Land:
Google+, Wikipedia – 78 points
YouTube – 73
Pinterest – 69
Twitter – 64
Linkedin – 63
Facebook – 61
Apparently, Timeline is still angering folks after all these months. Not to mention Facebook’s privacy issues and ads that are “intrusive, irrelevant, and repetitive.” It may take Facebook a while to climb out of that hole.
One thing to keep in mind – these ratings are so poor that only cable, newspapers, and the airlines received worse scores. Ouch. I guess we’re not too satisfied with our social networks.
Pinterest is still growing with more 20 million users and 1.9 billion views worldwide. And the average user spends an astounding 14 minutes on the site. Most of these pinners are ages 25-54 and largely female – 79% female to 21% male.
Their interests are:
Visual Arts & Design
Hobbies & Leisure
And, their favorite stores.
Barneys New York
Favorite places to visit.
Finally, Pinterest users spend $100 more than users of Facebook and Twitter – when clicking through a link to make a purchase.
A great idea to bring visuals into the classroom, from the Pinterest blog:
Not only are these Pinners sharing their knowledge and talents with other people, but they’re also using Pinterest as part of their classes. The teachers will be using their boards for everything from lesson plans, organizing class inspiration, showing off the results of projects (very useful for online education), class collaboration, and saving ideas for future classes. Because Pinterest is so strong in the Maker/Crafter community there is even a class on Pinning With Purpose: Telling Your Story On Pinterest!
These photos come from One World One Ocean, started by “a family who has been making IMAX Theatre films for 35 years in far-off places like the top of Mt. Everest, the ice caves of Greenland, the Nile river, and the deep-ocean reefs of the South Pacific.”
Here is the perfect Pinterest account to follow, The Los Angeles Times. The paid photographers of newspapers and magazines are the ideal users of Pinterest. After all, they are trained professionals in the art of awesome photography.
While most of us are creating boards called “Things I like” and “My Style” they are doing things like “Cityscapes at Dusk” and “Photos of Celebrities at the Oscars”. Getting to places we often can’t get to and going to places we are too busy (or lazy) to go to.
At least, that’s my thought on the subject, and my argument for print publications to rock Pinterest. They can only make the site better.
Because, I mean, haven’t you fallen in love with Pinterest?
Gracias a los esfuerzos de nuestro equipo de traductores, tenemos el placer de anunciar que esta semana presentaremos Pinterest en español de América Latina.
Si hablas español y no encuentras tu cuenta de Pinterest en español cuando inicies sesión, no te preocupes. Esta semana implementaremos el soporte multilingüe. La implementación será gradual, de manera que posiblemente algunos usuarios obtendrán la versión en español antes que otros.
Si en una semana todavía no ves tu cuenta de Pinterest en español, haz clic en “Configuración”, en la esquina superior derecha de la página debajo de tu nombre.
Rakuten (the Amazon of Japan) has led a $100m funding round into Pinterest, which values the online “curation” community at around $1.5 billion.
The Japanese ecommerce giant won out over major US venture capital firms who were vying for a piece of Silicon Valley’s new sweetheart, which lets users clip images to a virtual pinboard.
The FT spoke to Hiroshi Mikitani, chief executive of Rakuten, about how social discovery can boost ecommerce and the growing importance of images over text on the web.
“I met Pinterest’s management a few months ago and we got along very, very well….They said they were planning to raise capital. I offered to take all of it.”
“They had a prior arrangement with their angel investors so I told them I would like to get as much as possible. We talked about how we can help each other and we can help their presence in Japan which is one of the major markets in the internet industry. And they liked the fact they we would be able to help their business in Japan.”