How did a 153-year-old magazine — one that first published the “Battle Hymn of the Republic” and gave voice to the abolitionist and transcendentalist movements — reinvent itself for the 21st century easy2boot download?
By pretending it was a Silicon Valley start-up that needed to kill itself to survive.
The Atlantic is on track to turn a tidy profit of $1.8 million this year 가판대. That would be the first time in at least a decade that it had not lost money.
Getting there took a cultural transfusion, a dose of counterintuition and a lot of digital advertising revenue 다운로드.
“We imagined ourselves as a venture-capital-backed start-up in Silicon Valley whose mission was to attack and disrupt The Atlantic,” said Justin B 인사이드아웃 더빙 다운로드. Smith, president of the Atlantic Media Company.
What that meant more than anything else was forcing one of the nation’s oldest magazines to stop thinking of itself as a printed product 다운로드.
via NY Times
The article is from December, 2010, but still worth reading if the topic interests you (death of newspapers, magazines) 백발백중 apk.
It’s worth noting that The Atlantic is continuing its heroic transformation:
The Atlantic‘s online ad revenue exceeded its print ad revenue for the first time…even more interestingly, October’s 51% digital advertising share doesn’t come from a decline in print revenue. According to Lauf, The Atlantic sold more ads in the October issue of the magazine than it had since 1999 삼성전자 메뉴얼 다운로드. – The Next Web
Learn how the rest of the industry is faring – Newspapers are losing $25 billion in revenue in 2011 – The digital divide – newspapers are completely lost 다운로드.