Ikea adds smartphone apps and augmented reality to its newest catalog

Ikea prints 211 million copies of its product catalog every year. That’s more than 20 times the population of Sweden, the home of the build-it-yourself furniture empire. These are impressive numbers for a print catalog in a digital world, but Ikea is now changing with the times with a head-first dive into augmented reality.

“A lot digital stuff becomes very interesting when you mash it up with the tangible items of the real world,” said Andreas Dahlqvist, Global Deputy Chief Creative Officer of McCann, the creative agency behind the catalog.

Augmented reality features will roll out in the 2013 edition of the print catalog, which will arrive in customers’ mailboxes later this month. Amid pictures of Expedit bookshelves and Boksel tables, Ikea fans will see special printed symbols, each an invite to launch new iPhone and Android smartphone apps for an augmented reality experience.

When you wave your smartphone over pages with digital content, a variety of features appear.

 

Source: Wired Gadget Lab – Ikea’s Augmented Reality Catalog Will Let You Peek Inside Furniture

 

 

Continue reading Ikea adds smartphone apps and augmented reality to its newest catalog

HBO posts first episode of new show, Girls, on YouTube until May 14

In a new twist for HBO, they have posted episode 1 of their new series, Girls, on YouTube. The show, which will only be available until May 14, is about four college graduates struggling to get by in New York City.

A sort-of Sex in the City, the early years. The bio from HBO:

Created by and starring Lena Dunham (“Tiny Furniture”), the show is a comic look at the assorted humiliations and rare triumphs of a group of girls in their early 20s. Dunham wrote and directed the pilot of the series, which she executive produces along with Judd Apatow and Jenni Konner.  The cast also includes Jemima Kirke, Allison Williams, Adam Driver and Zosia Mamet.  Episodes were shot in New York. The ten-episode season debuts in 2012.

 

Watch the full pilot episode – Girls

 

Clip – “you know that part about special skills on your resume…”