Ikea prints 211 million copies of its product catalog every year. That’s more than 20 times the population of Sweden, the home of the build-it-yourself furniture empire 다운로드. These are impressive numbers for a print catalog in a digital world, but Ikea is now changing with the times with a head-first dive into augmented reality 카카오 뮤직 다운로드.
“A lot digital stuff becomes very interesting when you mash it up with the tangible items of the real world,” said Andreas Dahlqvist, Global Deputy Chief Creative Officer of McCann, the creative agency behind the catalog 다운로드.
Augmented reality features will roll out in the 2013 edition of the print catalog, which will arrive in customers’ mailboxes later this month 영화 이퀄라이저 다운로드. Amid pictures of Expedit bookshelves and Boksel tables, Ikea fans will see special printed symbols, each an invite to launch new iPhone and Android smartphone apps for an augmented reality experience linux tomcat.
When you wave your smartphone over pages with digital content, a variety of features appear.
Source: Wired Gadget Lab – Ikea’s Augmented Reality Catalog Will Let You Peek Inside Furniture
// Thx – Don Burke