IKEA makes the switch to LED bulbs – but Americans still don’t know about them

This week IKEA announced they plan to sell only LED bulbs by 2016, becoming the first furniture retailer in the United States to do so.

A round-up of the stories covering this:

The total annual cost saving (including purchase price and energy consumption cost) of switching one incandescent 40W bulb to a corresponding LED bulb, is about $6.25. – Earth Techling

While the high cost of non-traditional lighting may be prohibitive for some, the company says that it will “be selling the LED bulbs at the lowest price on the market” (IKEA’s cheapest LED bulb currently starts at $9.99). – The Verge

But what most Americans (about 73%) don’t know is that LED bulbs last 20 years, incandescent bulbs, by contrast, last only about a year. – Daily Finance

IKEA said the effort fits in with its phase-out of plastic bags in 2007 and incandescent bulbs in 2010. – Market Watch

 

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Ikea adds smartphone apps and augmented reality to its newest catalog

Ikea prints 211 million copies of its product catalog every year. That’s more than 20 times the population of Sweden, the home of the build-it-yourself furniture empire. These are impressive numbers for a print catalog in a digital world, but Ikea is now changing with the times with a head-first dive into augmented reality.

“A lot digital stuff becomes very interesting when you mash it up with the tangible items of the real world,” said Andreas Dahlqvist, Global Deputy Chief Creative Officer of McCann, the creative agency behind the catalog.

Augmented reality features will roll out in the 2013 edition of the print catalog, which will arrive in customers’ mailboxes later this month. Amid pictures of Expedit bookshelves and Boksel tables, Ikea fans will see special printed symbols, each an invite to launch new iPhone and Android smartphone apps for an augmented reality experience.

When you wave your smartphone over pages with digital content, a variety of features appear.

 

Source: Wired Gadget Lab – Ikea’s Augmented Reality Catalog Will Let You Peek Inside Furniture

 

 

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