The origin of Steve Jobs turtlenecks

I was looking at this incredible collection of Apple Computer ads and noticed that the very first one in 1977 has this smart-looking fellow in a turtleneck. Scroll down to the second ad from 1977 and there it is, another turtleneck.

Lol, right, at least they’re not black. Maybe Steve Jobs was more colorful in those early days? After these two ads no turtleneck ever appeared in an Apple ad (as far as I can tell). I’m guessing some one took over the marketing from Steve…

if you really like these ads then take a look at this September 1977 issue of Scientific American. It has some awesome detail on the first ad, “Start by playing PONG. Then invent your own games using the input keyboard…”

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