I pay attention to advertiser spending because it’s how I make my living. It’s also how Google has come to dominate the world, making $3 billion a month on advertising.
Which makes it all the more interesting to see who is funding all this. Here is the top ten list, in millions.
The top spender is IAC/InterActiveCorp, owner of Ask.com, Match.com, Citysearch and other companies that depend on buying long-tail search terms in bulk.
The numbers don’t include the fourth quarter, typically the heaviest for advertising in general and particularly for search.
Google’s top 20 biggest advertisers via Ad Age