Vimeo has always sought to differentiate itself as a platform for high-quality video content. Now the IAC-owned video platform is now adding features to help creators enhance their videos and make even them more attractive to viewers.
The latest update makes a big push around improving videos by adding soundtracks, and it’s got two main product announcements along those lines:
- First, it’s rolling out a cloud-based “Enhancer” tool that will let users make changes to their videos without having to edit them on the desktop and re-upload. The main point of the tool for now is the ability for creators to instantly add music to their videos, straight from the Vimeo web site. In addition to adding music, they can also update audio levels and control the start- and end-point of a song.
- Second, is the addition of nearly 4,000 new soundtrack options from new music partner SmartSound. Those options come on top of the 50,000 titles already available through Vimeo’s soundtrack tool, but provide more flexibility than existing options. For $1.99 per song for a personal license and $19.99 for a commercial license, users can create customized soundtracks of SmartSound songs. That includes the ability to control the length, musical arrangement and instrument mix of those 4,000 SmartSound tracks.
Vimeo continues to try to define itself as the place for artsy independent video producers to showcase their goods.
I pay attention to advertiser spending because it’s how I make my living. It’s also how Google has come to dominate the world, making $3 billion a month on advertising.
Which makes it all the more interesting to see who is funding all this. Here is the top ten list, in millions.
The top spender is IAC/InterActiveCorp, owner of Ask.com, Match.com, Citysearch and other companies that depend on buying long-tail search terms in bulk.
The numbers don’t include the fourth quarter, typically the heaviest for advertising in general and particularly for search.
Google’s top 20 biggest advertisers via Ad Age