The teddy bear’s first tweet, from an account called @WhatTedSaid set up by the Universal Pictures marketing department, was “Hello, Twitter. Kindly go f— yourself.”
The author of the greeting was Alec Sulkin, co-screenwriter of the R-rated comedy “Ted,” who together with his collaborator Wellesley Wild was paid extra by the studio to build buzz on social media ahead of the film’s June 29 release. Who better to embody the random musings of a foul-mouthed stuffed animal than the writers of the script? The suits left them alone.
“The parameters were, ‘Just go to town,’ ” says Doug Neil, Universal’s senior vice president of digital marketing. The tweeting started March 30, two days before the “red band” (uncensored) trailer appeared online, depicting the namesake bear smoking weed, cuddling with co-star Mark Wahlberg and pantomiming suggestive acts for a supermarket checkout girl.
It worked spectacularly. Tracking polls, which movie executives rely on to guide box office expectations, suggested an opening-weekend gross of $35 million to $40 million for the film, which was co-written and directed by Seth McFarlane, creator of “Family Guy,” who also provided the voice for Ted. Instead, “Ted” generated $54 million, catching the industry by surprise.
More on this: The Wall Street Journal – Twitter Goes to the Movies
Continue reading Universal sets screenwriters loose on Twitter – helped Ted to gross near $200 million
Think of it as TV’s Comic-Cannes.
Since its inception 42 years ago, Comic-Con International has been a celebration of fanboy culture. When geek became the new cool, it also worked as a marketing platform for Hollywood and video game makers. Now, it’s the place where the television industry comes to build buzz for new shows and reward the audiences of established ones.
More than 80 television series courted the crowds at Comic-Con last year with premieres, panels and promotional events. This year in San Diego, the numbers are just as high – and the visibility even greater.
“It’s become a tentpole for us,” says Richard Licata, executive vice president, communications, for NBC Entertainment and Universal Television, echoing the sentiments of many network and studio marketing and publicity heads. “It’s the Super Bowl of response.”
Timing has something to do with it; the dates of Comic-Con make it a perfect place to preview fall shows. Corralling the talent is also a breeze – television has no Sundance or Cannes, making Comic-Con one of the few places on the planet where a television writer is treated like a rock star by screaming thousands.
Source: Hero Complex – Comic-Con: Television is a conquering hero
Continue reading San Diego’s Comic-Con is becoming the Sundance/Cannes for television
I’m such a huge fan of podcasts that it’s insane. See I have this eye problem that prevents me from reading too much. My day job is in technology and my hobby is writing so I have no ‘good eyes’ left for everything else.
That’s where podcasts come in. I can listen to them while walking, cleaning, and building (my three other hobbies). It’s such a perfect blend that I want to share with you my favorites:
- This Week in Tech
- Slate Political Gabfest
- Bloomberg Presents Lewis Lapham
- History of Rome
- Melvyn Bragg – In Our Time
- The Economist (all of the shows)
- APM: Marketplace Morning Report
The interesting thing about these shows are that none of them are from traditional TV/Radio. Half of them are writers of print media talking about their work. An interesting trend I expect to scare the beejeesus out of Hollywood.
Here are my second tier shows that I still listen to vehemently:
- Slate Cultural Gabfest
- Slate Hang Up And Listen
- Dan Carlin’s Hardcore History
- Tech News Today
- Buzz Out Loud
- TED Talks
- NBC Meet The Press
- APM: Marketplace
- APM: The Splendid Table
Sorry for the lack of links but you can Google (or iTunes search) these titles and I guarantee you will find them.
Do you listen to any of these?