Universal sets screenwriters loose on Twitter – helped Ted to gross near $200 million

The teddy bear’s first tweet, from an account called @WhatTedSaid set up by the Universal Pictures marketing department, was “Hello, Twitter 삼성 앱스 다운로드. Kindly go f— yourself.”

The author of the greeting was Alec Sulkin, co-screenwriter of the R-rated comedy “Ted,” who together with his collaborator Wellesley Wild was paid extra by the studio to build buzz on social media ahead of the film’s June 29 release 위닝일레븐 다운로드. Who better to embody the random musings of a foul-mouthed stuffed animal than the writers of the script? The suits left them alone.

“The parameters were, ‘Just go to town,’ ” says Doug Neil, Universal’s senior vice president of digital marketing 다운로드. The tweeting started March 30, two days before the “red band” (uncensored) trailer appeared online, depicting the namesake bear smoking weed, cuddling with co-star Mark Wahlberg and pantomiming suggestive acts for a supermarket checkout girl 다운로드.

It worked spectacularly. Tracking polls, which movie executives rely on to guide box office expectations, suggested an opening-weekend gross of $35 million to $40 million for the film, which was co-written and directed by Seth McFarlane, creator of “Family Guy,” who also provided the voice for Ted 뷰2 킷캣. Instead, “Ted” generated $54 million, catching the industry by surprise.

 

More on this: The Wall Street Journal – Twitter Goes to the Movies

 

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On Nora Ephron, by Tom Hanks – “Knowing Nora meant her world – or her neighborhood”

Knowing and loving Nora meant her world — or her neighborhood — became yours. She gave you books to read and took you to cafés you’d never heard of that became legends 예스맨 프로젝트 다운로드. You discovered Krispy Kremes from a box she held out, and you learned that there is such a thing as the perfect tuna sandwich. She would give your kids small, goofy parts in movies with the caveat that they might not make the final cut but you’d get a tape of the scene 다운로드. For a wrap gift, she would send you a note saying something like, “A man is going to come to your house to plant an orange tree — or apple or pomegranate or whatever — and you will eat its fruit for the rest of your days.” Rita and I chose orange, and the fruit has been lovely, sweet and abundant, just as Nora promised — a constant and perfect reminder of the woman we loved so much 다운로드.

 

Nora Ephron: A Life of Voice and Detail by Tom Hanks

 

 

A great scene from You’ve Got Mail, especially with Harry Nilsson’s rendition of Somewhere Over the Rainbow:

 

Goodbye, Nora Ephron – Thank you for everything

What a shock to learn of Nora Ephron’s death, at 71 years old. What a loss to laughter–among the many other gifts Nora gave us 다운로드.

I met Nora when I was a secretary at Esquire magazine, not even a year out of college. My then boss, Binky Urban, (now my agent) became one of her closest friends Gimp 2 download. The two of them, careering around with such enormous élan, knowing they had as much right to be there as any of the guys surrounding them. (More in many cases.) Wow, I thought daily, this is what liberated New Women are like: brilliant, fearless, funny, tough, free with Kleenex for their sobbing younger sisters (and there was a great deal to sob about at the magazine in those days, but that’s another story)

Every time I looked at Nora I couldn’t help it: I imagined the adolescent Nora in a dressing room,  bending down hopefully over a bra, waiting for her breasts to tumble out of her chest to fill in the cups…Her life was just ahead of mine, of my generation, and she was there proving that it was just fine to be outraged and noisy and hysterical so long as you carried it off with well-written finesse 파워디렉터 12 무료 다운로드.

Nora was a devoted reader of House & Garden, incredibly enough to those who didn’t know her, but to her friends, she was a true hausfrau: she took great pleasure in making a beautiful home, she loved cooking and dinner parties and everything about kitchens 다운로드. (Come to think of it, she was one of Frances Palmer’s earliest and most devoted customers, she loved her pottery and bought many pieces for her table over the years.) Another way in which she led the way: there is nothing diminishing about a love for home-making 통화내역 다운로드. When I think of having it all, I think: kids. jobs. china. Those daily banal pleasures do strengthen and heal–you see it in so many of her movies 다운로드. True to form, Nora’s favorite pieces were the ones we ran about cooking equipment and utensils. I remember an email right after we ran a piece about pre-mixed cake recipes (all of which we had tested over the weeks)–“Those cake mixes 다운로드! Running right out to the store. In my bathrobe. Thanks!”

 

Via – Goodbye, Nora Ephron, thank you for everything you gave us

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