Tag Archives: TED

Universal sets screenwriters loose on Twitter – helped Ted to gross near $200 million

The teddy bear’s first tweet, from an account called @WhatTedSaid set up by the Universal Pictures marketing department, was “Hello, Twitter. Kindly go f— yourself.”

The author of the greeting was Alec Sulkin, co-screenwriter of the R-rated comedy “Ted,” who together with his collaborator Wellesley Wild was paid extra by the studio to build buzz on social media ahead of the film’s June 29 release. Who better to embody the random musings of a foul-mouthed stuffed animal than the writers of the script? The suits left them alone.

“The parameters were, ‘Just go to town,’ ” says Doug Neil, Universal’s senior vice president of digital marketing. The tweeting started March 30, two days before the “red band” (uncensored) trailer appeared online, depicting the namesake bear smoking weed, cuddling with co-star Mark Wahlberg and pantomiming suggestive acts for a supermarket checkout girl.

It worked spectacularly. Tracking polls, which movie executives rely on to guide box office expectations, suggested an opening-weekend gross of $35 million to $40 million for the film, which was co-written and directed by Seth McFarlane, creator of “Family Guy,” who also provided the voice for Ted. Instead, “Ted” generated $54 million, catching the industry by surprise.

 

More on this: The Wall Street Journal - Twitter Goes to the Movies

 

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How algorithms shape our world – TED Talk

Kevin Slavin argues that we’re living in a world designed for — and increasingly controlled by — algorithms.

In this riveting talk from TEDGlobal, he shows how these complex computer programs determine: espionage tactics, stock prices, movie scripts, and architecture. And he warns that we are writing code we can’t understand, with implications we can’t control.
 

Thx to Siegfried Hirsch

Trailer for Ridley Scott’s new movie, Prometheus – released as a TED Talk

TED Talk from the future – as envisioned by Prometheus director Ridley Scott

“If you will indulge me…I’d like to change the world.”

 

In the year 2023 Peter Weyland will make a speech in Tokyo about how humanity has become the new gods, with the power to create artificial life that looks like a human.  This viral marketing campaign is a smart choice by Fox, and as a fan of the Alien franchise, I could watch this over and over again.

Ridley Scott, director of “Alien” and “Blade Runner,” returns to the genre he helped define. With Prometheus, he creates a groundbreaking mythology, in which a team of explorers discover a clue to the origins of mankind on Earth, leading them on a thrilling journey to the darkest corners of the universe. 

via ThinkHero

 

Learn more:

WeylandIndustries.com

Prometheus-Movie.com

The best movie costumes for Halloween (guys edition)

Halloween Series

Fabulous movie costumes for Halloween (Ladies Edition)

The most famous movie couples for Halloween

Now the fellas…

 

Frank Rossitano (30 Rock)

 

Ferris Bueller

Ron Burgundy

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Podcasts Are Saving My Life

I’m such a huge fan of podcasts that it’s insane. See I have this eye problem that prevents me from reading too much. My day job is in technology and my hobby is writing so I have no ‘good eyes’ left for everything else.

That’s where podcasts come in. I can listen to them while walking, cleaning, and building (my three other hobbies). It’s such a perfect blend that I want to share with you my favorites:

  • This Week in Tech
  • Slate Political Gabfest
  • Bloomberg Presents Lewis Lapham
  • History of Rome
  • Melvyn Bragg – In Our Time
  • The Economist (all of the shows)
  • APM: Marketplace Morning Report

The interesting thing about these shows are that none of them are from traditional TV/Radio. Half of them are writers of print media talking about their work. An interesting trend I expect to scare the beejeesus out of Hollywood.

Here are my second tier shows that I still listen to vehemently:

  • Slate Cultural Gabfest
  • Slate Hang Up And Listen
  • Dan Carlin’s Hardcore History
  • Tech News Today
  • Buzz Out Loud
  • TED Talks
  • NBC Meet The Press
  • APM: Marketplace
  • APM: The Splendid Table

Sorry for the lack of links but you can Google (or iTunes search) these titles and I guarantee you will find them.

Do you listen to any of these?