The early Digg was brilliant and honest and democratic. Each digg was a vote and each vote counted towards the ultimate objective: moving a story closer and closer to the top position on the Digg homepage.
Today, we vote on Facebook with every share and on Twitter with every tweet, and conversations take place across loads of different sites, apps, and networks. So how do we surface “what the Internet is talking about,” when the Internet is talking beyond the walls of Digg.com? We tear down the walls. When we launch v1, users will continue to be able to digg stories, but Digg scores will also take into account Facebook shares and tweets. Roll over any Digg score to see the breakdown. We’re excited to see how this new data can help us identify the best stories on the web.
Here’s an early wireframe of the new Digg score:
I love this story of Klout founder Joe Fernandez:
With his jaw still clamped shut, recovering in his Lower East Side apartment, Fernandez opened an Excel file and began to enter data on everyone he was connected to on Facebook and Twitter: how many followers they had, how often they posted, how often others responded to or retweeted those posts. Some contacts (for instance, his young cousins) had hordes of Facebook friends but seemed to wield little overall influence. Others posted rarely, but their missives were consistently rebroadcast far and wide. He was building an algorithm that measured who sparked the most subsequent online actions. He sorted and re-sorted, weighing various metrics, looking at how they might shape results. Once he’d figured out a few basic principles, Fernandez hired a team of Singaporean coders to flesh out his ideas. Then, realizing the 13-hour time difference would impede their progress, he offshored himself. For four months, he lived in Singapore, sleeping on couches or in his programmers’ offices. On Christmas Eve of 2008, back in New York a year after his surgery, Fernandez launched Klout with a single tweet. By September 2009, he’d relocated to San Francisco to be closer to the social networking companies whose data Klout’s livelihood depends on. (His first offices were in the same building as Twitter headquarters.)
Fast forward a few years and Klout has become a big deal (in social media).
One more interesting element of the story:
As the child of a casino executive who specialized in herding rich South American gamblers into comped Caesars Palace suites, Fernandez saw up close and from a young age the power of free perks as a marketing tool.
Which provides the final piece to the puzzle. The perks that Klout gives out allow the company to connect users with brands, and monetize their business.
It’s brilliant because it gives everybody something they want, whether it be free stuff or engaged customers.
We’ve all heard about the troubles in our public schools and maybe even know a few parents brave enough to homeschool their kids. But what are the effects of doing so?
Is it only for the wealthy or those with teaching experience, and does it make your kids weird?
A new infograph from college@home answers these questions, starting with GPA:
The United Nations has gone mobile…in a big way. In just a few clicks I found more than 10 iPhone apps covering everything from news to statistics to global photos.
I’ve just downloaded all these apps and haven’t yet played with them, so no recommendations yet. Let me know if you have any suggestions or tips:
The app makes it easy to get involved and includes some innovative (and fun) ways to learn about the work of the United Nations. An interactive photo-scramble game, “Pieces of Peace,” gives users the ability to have fun while they learn by unscrambling photos taken around the world that are related to the work of the UN. The game includes ways for users to learn as they play, helping build awareness and knowledge about international issues. Integrated social media options also allow users to organically share this content with friends, brag about their photo-unscrambling prowess, and encourage them to get involved.