The teddy bear’s first tweet, from an account called @WhatTedSaid set up by the Universal Pictures marketing department, was “Hello, Twitter. Kindly go f— yourself.”
The author of the greeting was Alec Sulkin, co-screenwriter of the R-rated comedy “Ted,” who together with his collaborator Wellesley Wild was paid extra by the studio to build buzz on social media ahead of the film’s June 29 release. Who better to embody the random musings of a foul-mouthed stuffed animal than the writers of the script? The suits left them alone.
“The parameters were, ‘Just go to town,’ ” says Doug Neil, Universal’s senior vice president of digital marketing. The tweeting started March 30, two days before the “red band” (uncensored) trailer appeared online, depicting the namesake bear smoking weed, cuddling with co-star Mark Wahlberg and pantomiming suggestive acts for a supermarket checkout girl.
It worked spectacularly. Tracking polls, which movie executives rely on to guide box office expectations, suggested an opening-weekend gross of $35 million to $40 million for the film, which was co-written and directed by Seth McFarlane, creator of “Family Guy,” who also provided the voice for Ted. Instead, “Ted” generated $54 million, catching the industry by surprise.
Just a month after we brought you news that Amazon Studios was calling for original comedy and children’s series projects, the company announced today that it has selected its first four projects, choosing three comedies and one children’s show.
The company has switched its focus to four TV projects, they are:
The 100 Deaths of Mort Grimley – Where a man kills himself, then is forced to become an avatar of Hell, with the duty to get a special list of 100 people to commit suicide in his stead, or else be damned to spend all of eternity next to his cruel, smothering mother.
Magic Monkey Billionaire – When their magician owner dies after winning the lottery, Rabbit and Monkey are shocked to learn that he left his money to happy moron Monkey and donated evil genius Rabbit to a 2nd grade class. In each episode, Rabbit hatches a plan to steal Monkey’s billions.
Doomsday – A mockumentary about the supposed end of the world.
Buck Plaidsheep – A courageous critter from Fleecy farm, who’ll face any danger and solve any problem. Armed with a variety of vehicles, Whether it be a jet pack, rowboat, hang glider or even a jeep, He always has the best vehicle to get the job done.
In “Alien,” the most recent TV spot from Audi, viewers are transported into the world of a child who misunderstands her dad’s looks, actions and most notably all of the technological innovations inside the Audi A6 as proof that he is a space alien.