Universal sets screenwriters loose on Twitter – helped Ted to gross near $200 million

The teddy bear’s first tweet, from an account called @WhatTedSaid set up by the Universal Pictures marketing department, was “Hello, Twitter. Kindly go f— yourself.”

The author of the greeting was Alec Sulkin, co-screenwriter of the R-rated comedy “Ted,” who together with his collaborator Wellesley Wild was paid extra by the studio to build buzz on social media ahead of the film’s June 29 release. Who better to embody the random musings of a foul-mouthed stuffed animal than the writers of the script? The suits left them alone.

“The parameters were, ‘Just go to town,’ ” says Doug Neil, Universal’s senior vice president of digital marketing. The tweeting started March 30, two days before the “red band” (uncensored) trailer appeared online, depicting the namesake bear smoking weed, cuddling with co-star Mark Wahlberg and pantomiming suggestive acts for a supermarket checkout girl.

It worked spectacularly. Tracking polls, which movie executives rely on to guide box office expectations, suggested an opening-weekend gross of $35 million to $40 million for the film, which was co-written and directed by Seth McFarlane, creator of “Family Guy,” who also provided the voice for Ted. Instead, “Ted” generated $54 million, catching the industry by surprise.

 

More on this: The Wall Street Journal – Twitter Goes to the Movies

 

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United Nations has gone mobile – so many apps for world peace and development

The United Nations has gone mobile…in a big way. In just a few clicks I found more than 10 iPhone apps covering everything from news to statistics to global photos.

Plus, a very cool short video about the apps from Jess3:

 

I’ve just downloaded all these apps and haven’t yet played with them, so no recommendations yet. Let me know if you have any suggestions or tips:

 
 
Pieces of Peace

The app makes it easy to get involved and includes some innovative (and fun) ways to learn about the work of the United Nations. An interactive photo-scramble game, “Pieces of Peace,” gives users the ability to have fun while they learn by unscrambling photos taken around the world that are related to the work of the UN. The game includes ways for users to learn as they play, helping build awareness and knowledge about international issues. Integrated social media options also allow users to organically share this content with friends, brag about their photo-unscrambling prowess, and encourage them to get involved.
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