“The idea was to build every possible tool for nonprofits, social fundraising, skills based volunteerism, a blog network…really big, unobtainable objectives,” said Ben Rattray who, at 22-years-old, founded Change.org. “We failed.”
Rather than giving up, he pivoted. Instead of attempting to provide every technological service to anyone trying to make an impact, the business narrowed its focus, developing on online platform for concerned citizens to start petitions. And he started to see real changes.
Bank of America dropped its $5 debit card fee after more than 300,000 people signed a petition started by a 22-year-old Molly Katchpole. The Sanford neighborhood watchman who allegedly shot and killed 17-year-old Trayvon Martin was arrested and charged after his parents gathered more than 2 million signatures. South Africa convened a task force to address rapes meant to turn lesbians straight after citizens organized to protest and collected 171,000 signatures.
Source: Fast Company – The Pivot That Changed The World