Tag Archives: metrics

Profile of Pinterest users – interests, favorite stores, vacation spots, and metrics

Pinterest is still growing with more 20 million users and 1.9 billion views worldwide. And the average user spends an astounding 14 minutes on the site. Most of these pinners are ages 25-54 and largely female – 79% female to 21% male.

Their interests are:

  1. Visual Arts & Design
  2. Crafts
  3. Hobbies & Leisure
  4. Baked Goods
  5. Interior Decoration

 

And, their favorite stores.

  1. Victoria’s Secret
  2. Sephora USA
  3. Barneys New York
  4. Williams-Sonoma
  5. Nordstrom

 

Favorite places to visit.

  1. DisneyWorld
  2. Florida
  3. Las Vegas
  4. Chicago
  5. New York

 

Finally, Pinterest users spend $100 more than users of Facebook and Twitter – when clicking through a link to make a purchase.

  • Pinterest – $180
  • Facebook – $80
  • Twitter – $70

 

Source: Infographic – The Astounding Power of Pinterest

 

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Web stats for the London 2012 Olympic Games

Just a small slice of the 70-page, London 2012 Olympic Games – Digital Report

Web stats:

  • 431 million visits
  • 109 million unique visits (on average, each person visited four times)
  • 15 million app downloads
  • 4.73 billion pageviews (on average 11 page views/visit)
  • 4.7 million followers on social networks

Data:

  • 1.3 petabytes of data served
  • 117 billion object requests
  • 46.1 billion ‘page’ (html, xml) views
  • App peak – 17,290 pages/second
  • Web peak – 104,792 pages/second

 
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Real-time stats revolutionized journalism – what will they do to books?

It takes the average reader just seven hours to read the final book in Suzanne Collins’s “Hunger Games” trilogy on the Kobo e-reader—about 57 pages an hour. Nearly 18,000 Kindle readers have highlighted the same line from the second book in the series: “Because sometimes things happen to people and they’re not equipped to deal with them.” And on Barnes & Noble’s Nook, the first thing that most readers do upon finishing the first “Hunger Games” book is to download the next one.

In the past, publishers and authors had no way of knowing what happens when a reader sits down with a book. Does the reader quit after three pages, or finish it in a single sitting? Do most readers skip over the introduction, or read it closely, underlining passages and scrawling notes in the margins? Now, e-books are providing a glimpse into the story behind the sales figures, revealing not only how many people buy particular books, but how intensely they read them.

For centuries, reading has largely been a solitary and private act, an intimate exchange between the reader and the words on the page. But the rise of digital books has prompted a profound shift in the way we read, transforming the activity into something measurable and quasi-public.

 

The full story - Your E-Book Is Reading You

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