NBC hits ratings gold, best ever – despite extensive online features, streaming events

NBC’s London Olympics ratings defy expectations

NBC’s ratings are on track to outdistance numbers from the 2008 Beijing Olympics, which many TV industry executives had figured would be a high-water mark. The last Summer Olympics to consistently attract such large crowds were the Montreal Games in 1976 — long before cable TV networks began splintering the audience.

Wow, NBC had 32 million people watching every night!

 

 

(Photo: London 2012 Olympics)

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