With the 2012 election less than 100 days away — 98 days, to be exact — Team Obama is giving its supporters, volunteers and voters a digital push. The president’s campaign and the Democratic Party have launched Obama for America, a mobile app that packs election information, grassroots organizational tools, campaign news and more into a single package.
Instead of developing another photo-sharing app with ready-made templates, the Obama campaign has opted to create a much more focused get-out-the-vote tool.
Keep in mind, however, that the app is tailored toward people who already support the 44th U.S. president. This is most decidedly not a non-partisan effort.
“As we push through the last 100 days of this election, our focus remains on helping make grassroots organizing as easy and accessible as possible for the volunteers and supporters that are the heart and soul of this campaign,” Stephanie Cutter, Deputy Campaign Manager for Obama for America, told Wired in an email. “That’s why we designed our new app to help break down the distinction between online and offline organizing, giving every supporter the same opportunities to get involved that they would find in a field office.”
Toward this goal, the app includes sections called…
Keep reading: Wired - Obama Campaign Launches iOS App to Support Re-Election Effort