Tag Archives: nbc

NBC hits ratings gold, best ever – despite extensive online features, streaming events

NBC’s London Olympics ratings defy expectations

NBC’s ratings are on track to outdistance numbers from the 2008 Beijing Olympics, which many TV industry executives had figured would be a high-water mark. The last Summer Olympics to consistently attract such large crowds were the Montreal Games in 1976 — long before cable TV networks began splintering the audience.

Wow, NBC had 32 million people watching every night!

 

 

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The complete TV schedule for the 2012 London Olympics

Here are the big events for Fri/Sat, with the full schedule available from the L.A. Times – 2012 London Olympics on TV

 

Friday

2012 Summer Olympics 7:30 p.m. Friday, NBC: Opening Ceremony: London, the first city to host the Olympics three times, welcomes the world and Queen Elizabeth II officially opens the Games. (N)

 

Saturday

2012 Summer Olympics 6 a.m. Saturday, NBCSP: Soccer, Beach Volleyball, Volleyball, Equestrian, Shooting, Archery, Handball, Table Tennis: From London. Soccer, women’s: USA vs. Colombia, Brazil vs. New Zealand, France vs. DPR Korea; beach volleyball; volleyball, women’s: China vs. Serbia; equestrian: eventing dressage; shooting: women’s 10m air rifle; archery; handball; table tennis. (N)

2012 Summer Olympics 9 a.m. Saturday, NBC: Swimming, Cycling, Beach Volleyball, Volleyball, Basketball, Rowing: From London. Swimming: qualifying heats; cycling: men’s road race; beach volleyball, men’s: USA vs. South Africa; volleyball, women’s: USA vs. Republic of Korea; basketball, women’s: USA vs. Croatia; rowing: qualifying heats. (N)

2012 Summer Olympics 8 p.m. Saturday, NBC: Swimming, Gymnastics, Beach Volleyball: From London. Swimming, finals: men’s and women’s 400m individual medley, men’s 400m freestyle, women’s 4x100m freestyle relay; gymnastics: men’s team competition; beach volleyball, women’s: USA vs. Australia. (N)

 

And, if you’re away from the TV you can watch every event on the web, or on your smartphone, plus like your favorite athletes on Facebook.

 

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San Diego’s Comic-Con is becoming the Sundance/Cannes for television

Think of it as TV’s Comic-Cannes.

Since its inception 42 years ago, Comic-Con International has been a celebration of fanboy culture. When geek became the new cool, it also worked as a marketing platform for Hollywood and video game makers. Now, it’s the place where the television industry comes to build buzz for new shows and reward the audiences of established ones.

More than 80 television series courted the crowds at Comic-Con last year with premieres, panels and promotional events. This year in San Diego, the numbers are just as high – and the visibility even greater.

“It’s become a tentpole for us,” says Richard Licata, executive vice president, communications, for NBC Entertainment and Universal Television, echoing the sentiments of many network and studio marketing and publicity heads. “It’s the Super Bowl of response.”

Timing has something to do with it; the dates of Comic-Con make it a perfect place to preview fall shows. Corralling the talent is also a breeze - television has no Sundance or Cannes, making Comic-Con one of the few places on the planet where a television writer is treated like a rock star by screaming thousands.

 

Source: Hero Complex - Comic-Con: Television is a conquering hero

 

 

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NBC splits with MSNBC – as it’s biased political persona grows

Another driver was MSNBC, the cable channel, which started to take on a politically progressive persona several years ago. As the image of MSNBC changed, the head of MSNBC.com, Charlie Tillinghast, floated a name change.

“Both strategies are fine, but naming them the same thing is brand insanity,” Charlie Tillinghast said to his staff in early 2010.

NBC and Microsoft could not agree on proposed changes that year. But conversations resumed after Comcast acquired a majority stake in NBCUniversal in early 2011. Divorce talks between Comcast and Microsoft started in earnest last winter and were reported by a number of media outlets in the spring. The deal was signed last Friday.

For now, MSNBC.com will automatically redirect browsers to NBCNews.com…At first, the site will retain sections for MSNBC’s political programs like “The Rachel Maddow Show” and “Morning Joe.” But those will be moved onto a new MSNBC.com early next year.

Said John Kelly, “There’s a big opportunity for the MSNBC cable brand to have its own digital destination.”

 

Source: N. Y. Times - Microsoft and NBC Complete Web Divorce

 

 

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NBC releases iPhone/Android apps for the Olympics – live-stream events on the go

NBC Sports and Adobe Systems have teamed up to give fans two apps that stream the Olympics live on mobile devices, record footage for playback, and share the experience through social media.

The apps — a live-streaming app for the more than 3,500 hours of content, and a companion app loaded with additional content launched today. The apps are now available for the iPhone, iPad, iPod Touch via Apple’s App Store, and select Android handset and tablet devices within Google Play. (For Apple users, the apps seems a bit hard to find in iTunes. Get them here and here).

The NBC Olympics Live Extra app features the streaming of all 32 athletic competitions and the awarding of all 302 medals, while the NBC Olympics app provides content like interviews, news stories, highlight videos and live results, according to a joint press release from NBC and Adobe. (It may be confusing because the “Extra” app is actually the live streaming app, while the one with the extras is call the “NBC Olympics” app.)

 

Keep reading- c|net: NBC Olympics to stream games live on mobile devices

 

 

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Podcasts Are Saving My Life

I’m such a huge fan of podcasts that it’s insane. See I have this eye problem that prevents me from reading too much. My day job is in technology and my hobby is writing so I have no ‘good eyes’ left for everything else.

That’s where podcasts come in. I can listen to them while walking, cleaning, and building (my three other hobbies). It’s such a perfect blend that I want to share with you my favorites:

  • This Week in Tech
  • Slate Political Gabfest
  • Bloomberg Presents Lewis Lapham
  • History of Rome
  • Melvyn Bragg – In Our Time
  • The Economist (all of the shows)
  • APM: Marketplace Morning Report

The interesting thing about these shows are that none of them are from traditional TV/Radio. Half of them are writers of print media talking about their work. An interesting trend I expect to scare the beejeesus out of Hollywood.

Here are my second tier shows that I still listen to vehemently:

  • Slate Cultural Gabfest
  • Slate Hang Up And Listen
  • Dan Carlin’s Hardcore History
  • Tech News Today
  • Buzz Out Loud
  • TED Talks
  • NBC Meet The Press
  • APM: Marketplace
  • APM: The Splendid Table

Sorry for the lack of links but you can Google (or iTunes search) these titles and I guarantee you will find them.

Do you listen to any of these?