NBC hits ratings gold, best ever – despite extensive online features, streaming events

NBC’s London Olympics ratings defy expectations NBC’s ratings are on track to outdistance numbers from the 2008 Beijing Olympics, which many TV industry executives had figured would be a high-water mark. The last Summer Olympics to consistently attract such large crowds were the Montreal Games in 1976 — long before cable TV networks began splintering the audience. Wow, …

The complete TV schedule for the 2012 London Olympics

Here are the big events for Fri/Sat, with the full schedule available from the L.A. Times – 2012 London Olympics on TV   Friday 2012 Summer Olympics 7:30 p.m. Friday, NBC: Opening Ceremony: London, the first city to host the Olympics three times, welcomes the world and Queen Elizabeth II officially opens the Games. (N)   Saturday 2012 …

San Diego’s Comic-Con is becoming the Sundance/Cannes for television

Think of it as TV’s Comic-Cannes. Since its inception 42 years ago, Comic-Con International has been a celebration of fanboy culture. When geek became the new cool, it also worked as a marketing platform for Hollywood and video game makers. Now, it’s the place where the television industry comes to build buzz for new shows …

NBC splits with MSNBC – as it’s biased political persona grows

Another driver was MSNBC, the cable channel, which started to take on a politically progressive persona several years ago. As the image of MSNBC changed, the head of MSNBC.com, Charlie Tillinghast, floated a name change. “Both strategies are fine, but naming them the same thing is brand insanity,” Charlie Tillinghast said to his staff in early …

NBC releases iPhone/Android apps for the Olympics – live-stream events on the go

NBC Sports and Adobe Systems have teamed up to give fans two apps that stream the Olympics live on mobile devices, record footage for playback, and share the experience through social media. The apps — a live-streaming app for the more than 3,500 hours of content, and a companion app loaded with additional content launched today. The …

Podcasts Are Saving My Life

I’m such a huge fan of podcasts that it’s insane. See I have this eye problem that prevents me from reading too much. My day job is in technology and my hobby is writing so I have no ‘good eyes’ left for everything else. That’s where podcasts come in. I can listen to them while …