How change.org was turned into the internets biggest tool for social change

“The idea was to build every possible tool for nonprofits, social fundraising, skills based volunteerism, a blog network…really big, unobtainable objectives,” said Ben Rattray who, at 22-years-old, founded Change.org. “We failed.” Rather than giving up, he pivoted. Instead of attempting to provide every technological service to anyone trying to make an impact, the business narrowed …