We’ve got Madge the Manicurist and Rosie the Riveter – plus, the little umbrella girl from Morton’s which goes all the way back to 1914 – from Advertising Age:
This venerable ad icon was originally an afterthought, one of three substitute ideas that agency W. Ayer & Co. pitched in case the company rejected 12 others. But Morton fell in love with the girl from the beginning. The “When It Rains It Pours” campaign made its debut in 1914 became a classic.
Then there’s the iconic, Rosie the Riveter:
Rosie was the star of the classic campaign to recruit women to the workforce during World War II. Her image was popularized by Norman Rockwell’s rendition on the cover of the Saturday Evening Post in 1943.
These beauties are handpainted, permanent and washable. And very popular. I’m not even going to say guys buy these for your ladies, because I know there are plenty of geek girls out there. They will buy it for themselves!
Under the Affordable Care Act, for the first time ever, women will now have access to life-saving preventive care, such as mammograms and contraception, without paying any more out of their own pockets.
Today, we move yet another step closer to giving women control over their health care. In addition to the benefits for women already included in the Affordable Care Act, beginning the first plan year after August 1, 2012, most private health insurance plans will cover additional women’s preventive services without requiring women to pay an extra penny out of their pockets. These services include:
Screening for gestational diabetes, which help protect the mother and her child from one of the most serious pregnancy-related diseases
Breastfeeding support, supplies and counseling
Screening and counseling for interpersonal and domestic violence
Contraception and contraceptive counseling
HPV DNA testing
HIV screening and counseling
These services are based on recommendations from the Institute of Medicine, which relied on advice from independent physicians, nurses, scientists, and other experts, as well as evidence-based research, to develop its recommendations. And insurance companies know these services help prevent disease and illness, which can save them money in the long run.
By eliminating barriers like copays, co-insurance, and deductibles, secure, affordable coverage is quickly becoming a reality for millions of American women and families.
President Obama recalled his mother telling him, “You can tell how far a society is going to go by how it treats its women and girls. And if they’re doing well, then the society is going to do well; and if they’re not, then they won’t be.”
Girls in STEM, featuring young women scientists and engineers who wowed the President and the nation at the White House Science Fair in February, shines a spotlight on these extraordinary young role models and their exciting projects — ranging from a machine that detects buried landmines, to a prosthetic hand device, to a lunchbox that uses UV light to kill bacteria on food. – whitehouse.gov/stem
The five finalists for the Billabong Girls Overall Performance category of the 2012 Billabong XXL Global Big Wave Awards. The rides depicted are just examples — the performance award acknowledges overall excellence over the entire year. – BillabongXXL
The 2nd girl in the video, Maya Gabeira, won the 2012 Overall Performance Award.
In a new twist for HBO, they have posted episode 1 of their new series, Girls, on YouTube. The show, which will only be available until May 14, is about four college graduates struggling to get by in New York City.
A sort-of Sex in the City, the early years. The bio from HBO:
Created by and starring Lena Dunham (“Tiny Furniture”), the show is a comic look at the assorted humiliations and rare triumphs of a group of girls in their early 20s. Dunham wrote and directed the pilot of the series, which she executive produces along with Judd Apatow and Jenni Konner. The cast also includes Jemima Kirke, Allison Williams, Adam Driver and Zosia Mamet. Episodes were shot in New York. The ten-episode season debuts in 2012.
Yesterday, I wrote about the need for women writers and artists in comic books, highlighting a very successful Kickstarter project, Womanthology. The project was so successful that they have an offshoot. A documentary about female super heroes that premiered at South by Southwest 2012:
Wonder Women! The Untold Story of American Superheroines traces the fascinating evolution and legacy of Wonder Woman. From the birth of the comic book superheroine in the 1940s, to the blockbusters of today, WONDER WOMEN! looks at how popular representations of powerful women often reflect society’s anxieties about women’s liberation.
The film introduces audiences to a cast of fictional and real life superheroines fighting for positive role models for girls, both on screen and off, and reminds us of our common human need for stories that tell us we can all be heroes.
Kids in the third grade are, on average, eight years old. Nowadays, 20 percent of third-grade boys and 18 percent of third-grade girls already have a cell phone, according to a 2011 study of 20,766 Massachusetts elementary, middle, and high school students.
By the time the kids reach fifth grade, 39% of the kids have cell phones, and phone saturation is nearly complete by middle school, when more than 83% of the students have a device.
“Adults — digital natives or not — can’t imagine what a childhood mediated by mobile, social technology that didn’t exist 10 years ago is actually like.”