We’ve got Madge the Manicurist and Rosie the Riveter – plus, the little umbrella girl from Morton’s which goes all the way back to 1914 – from Advertising Age:
This venerable ad icon was originally an afterthought, one of three substitute ideas that agency W. Ayer & Co. pitched in case the company rejected 12 others. But Morton fell in love with the girl from the beginning. The “When It Rains It Pours” campaign made its debut in 1914 became a classic.
Then there’s the iconic, Rosie the Riveter:
Rosie was the star of the classic campaign to recruit women to the workforce during World War II. Her image was popularized by Norman Rockwell’s rendition on the cover of the Saturday Evening Post in 1943.
See the rest – Betty Crocker, Miss Chiquita, Flo – Ad Age Picks the Top 10 Female Ad Icons of All Time.