We’ve got Madge the Manicurist and Rosie the Riveter – plus, the little umbrella girl from Morton’s which goes all the way back to 1914 – from Advertising Age:
This venerable ad icon was originally an afterthought, one of three substitute ideas that agency W. Ayer & Co. pitched in case the company rejected 12 others. But Morton fell in love with the girl from the beginning. The “When It Rains It Pours” campaign made its debut in 1914 became a classic.
Then there’s the iconic, Rosie the Riveter:
Rosie was the star of the classic campaign to recruit women to the workforce during World War II. Her image was popularized by Norman Rockwell’s rendition on the cover of the Saturday Evening Post in 1943.
“No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance.”
When it became law on June 23, 1972, Title IX changed the landscape of collegiate athletics.
Its impact over the last 40 years has been profound from coast-to-coast.
My alma mater, UCLA, is writing about the 40 greatest women athletes since Title IX, and the list is quite impressive.
Among the athletes are Florence Griffith-Joyner (Flo-Jo), who according to Wikipedia is “considered the “fastest woman of all time” based on the fact that she still holds the world record for both the 100 metres and 200 metres, both set in 1988 and never seriously challenged.”
Jackie Joyner-Kersee (JJK), from Wikipedia, “ranked among the all-time greatest athletes in the women’s heptathlon as well as in the women’s long jump. Sports Illustrated for Women magazine voted Joyner-Kersee the Greatest Female Athlete of the 20th century.”
It will be history in the making Thursday night as for the first time in NFL history, a woman will officiate the contest between the San Diego Chargers and the Green Bay Packers.
All eyes will certainly be on Shannon Eastin, who has officiated games for the Mid-Eastern Athletic Conference, when she works the sidelines for the preseason opener.
When asked about the impact of a female official, the Chargers spoke glowingly about what it means for both the sport and the advancement of gender equality.
“It’s historic,” said head coach Norv Turner during his daily press conference following Monday’s practice. “I’m excited about it. It’s going to be different, but the league has done a great job getting the refs ready.”
“I think it is massive,” said Nick Hardwick. “I think it’s a massive step in the right direction. This is what this country has been about for a long time, and this is certainly a step in the right direction. As a player it doesn’t matter at all if the official is male or female. As long as they make the right calls, that’s all that matters.”
Three weeks ago, I gave birth to a baby. After a long and sometimes challenging pregnancy where I was nervous a lot of the time, I am both relieved to hold a healthy boy in my arms and totally smitten with him.
We joke around here — and now I’m on record in the New York Times saying it — that Arjun is my firstborn child, but my second baby. My first baby is Piazza, the strapping three-year-old company I founded in 2009. My husband Shyam is an early employee at Palantir, so Arjun is kind of his second baby, too. It should sound weird to talk about our flesh-and-blood baby as the little brother of a couple of start-up companies, but work with me here for a minute, because amidst all of the recent discussionaboutwhetherwomencanhave it all, I’ve been thinking about what it means to be a start-up CEO with a newborn, because that’s apparently pretty rare. In the hope that it will become more common, I wanted to share my experiences so far.
Biggest all-time caveat: I want to say that so far — and I’m almost scared to type this — Arjun has been healthy. We’re extremely grateful for that, and I don’t think anything I say below would apply if that weren’t true. Also, of course, I’m only three weeks into motherhood. I may do things totally differently in a few weeks. But here’s the view from Week 3.
Under the Affordable Care Act, for the first time ever, women will now have access to life-saving preventive care, such as mammograms and contraception, without paying any more out of their own pockets.
Today, we move yet another step closer to giving women control over their health care. In addition to the benefits for women already included in the Affordable Care Act, beginning the first plan year after August 1, 2012, most private health insurance plans will cover additional women’s preventive services without requiring women to pay an extra penny out of their pockets. These services include:
Screening for gestational diabetes, which help protect the mother and her child from one of the most serious pregnancy-related diseases
Breastfeeding support, supplies and counseling
Screening and counseling for interpersonal and domestic violence
Contraception and contraceptive counseling
HPV DNA testing
HIV screening and counseling
These services are based on recommendations from the Institute of Medicine, which relied on advice from independent physicians, nurses, scientists, and other experts, as well as evidence-based research, to develop its recommendations. And insurance companies know these services help prevent disease and illness, which can save them money in the long run.
By eliminating barriers like copays, co-insurance, and deductibles, secure, affordable coverage is quickly becoming a reality for millions of American women and families.
President Obama recalled his mother telling him, “You can tell how far a society is going to go by how it treats its women and girls. And if they’re doing well, then the society is going to do well; and if they’re not, then they won’t be.”
The time has come. We’re finally giving female surfers the love they deserve in a brand-new, all-girls magazine, SALTED. The mag, created by the editors of SURFER Magazine, features the best female surfers on the planet, trips to the most idyllic locales, profiles, interviews, history, fashion features, and more. It’s is a much-overdue homage to women’s surfing, all made with the quality, authenticity, and top-notch imagery you’ve come to expect from SURFER.
Hitting newsstands August 14, SALTED is nearly 100 pages of uninterrupted female surf content in an oversized, glossy format. Find it at your local surf shop or bookstore. The digital version will also be available on the Apple Newsstand beginning August 6.
A fascinating article by Nate Silver about the potential female candidates for Vice President with Mitt Romney.
Is it ironic that most of them are disqualified because they generally support abortions (“mildly pro-choice”).
If Mr. Romney wanted to pick a woman this year, whom might he choose?
Actually, Mr. Romney has a bit of a problem. The Republican women with the most traditional qualifications for the vice presidency tend to be moderates, especially on abortion choice, probably making them unacceptable to the Republican base. Another group of up-and-coming female governors and senators may not be adequately seasoned for the rigors of the campaign trail. The few exceptions are probably too old, or too controversial, to be smart choices with swing voters. It has nothing to do with their gender, but any of the women that Mr. Romney might choose would be at least a little risky.
Let’s start by drawing up a “long list” of potential candidates. The qualifications for this are pretty straightforward. You have to be a woman, and a Republican. And you have to have served as governor or U.S. senator in the past five years, or as an alternative, have run for president before.
There are 14 women that meet these criteria…The first five women on this list have generally supported abortion choice — some mostly so, and some more emphatically.
Saturday’s launch of a piloted space capsule known as Shenzhou-9 marks China’s breakthrough into the exclusive club once made up only of the United States and Russia.
One of the three astronauts in the capsule is a woman, 33-year-old Liu Yang, the first Chinese woman in space.
Shenzhou-9 was launched at 6:37 p.m (local time) against a vivid blue sky from the Jiuquan space station at the edge of the Gobi Desert. Televised nationally, the launch prompted a round of applause in the command center as the capsule separated from its carrier rocket and entered orbit.
The trickiest part of the mission will come when the capsule docks with the Tiangong 1 space module, a prototype of a space station about the size of a school bus, which is orbiting about 213 miles above Earth.
Learn more, including how the U.S. Congress has banned China from the International Space Station…so they’re building their own:
A recent report published in the Journal of the American Medical Association, based on data from 2008, shows a few interesting changes.
African-americans are catching up in terms of long life, though still behind.
Both white men and women increased their average life expectancy by 0.9 years.
African-american men increased theirs by 2 years and women by 1.8 years.
See the graph below.
The strange thing for me (a white male), in that 5 year period my own life expectancy rose nearly a year. If that continues, doing a little math, I can expect to live for 85-87 years (on average). That’s pretty cool.