The greatest challenge for a non-profit is to get the message out. And often the best way to do that is with a video shared on the social networks and with supporters – with the hope it goes viral. But creating one can cost more than a non-profit budget can spare.
A problem the production company, Public Interest Pictures, solved for eight Los Angeles non-profits with the Non-Profit Short Film Festival. They brought together eight teams of professional filmmakers to create short inspirational videos for each non-profit, and in just 48 hours the results were spectacular.
I attended the film festival in downtown Los Angeles – at the HUB LA - and walked away motivated to learn more about each non-profit. My favorite was the glean club, Food Forward, that organizes volunteer parties to pick fruit in the city. Southern California is a former agricultural powerhouse and the ruins of that empire are everywhere. Every neighborhood has a lemon and orange tree with a sprinkling of avocado, persimmon, grapefruit, and more.
A better explanation is in the video from the film festival:
There are six more videos from the festival each with a great message. They should do wonders for each group when shared on the internet. And for those in attendance the event was great fun, with the crowd hooting and hollering for each non-profit. Plus, many of those filmed in the videos were there – including the latino family from the children’s video below. The little girl was so excited to see herself on the big screen.
It was an inspirational event from Public Interest Pictures - who has made previous social interest films Hacking Democracy and Broadcast Blues - and I hope they continue it next year.
The Los Angeles Film Festival has announced its full line-up for 2012, which will screen a diverse slate of nearly 200 feature films, short films, and music videos, representing more than 30 countries, along with signature programs such as the Filmmaker Retreat, Poolside Chats, Coffee Talks, music events and more.
Items of note:
Opening Night – Woody Allen’s To Rome With Love.
Closing Night - Magic Mike, directed by Steven Soderbergh, written by Reid Carolin and starring Channing Tatum, Matthew McConaughey.
Dirty Dancing - Dance-A-Long at California Plaza on June 22 at 7pm to celebrate the 25th anniversary of the film.
Community Screenings - E.T.: The Extra-Terrestrial (1982), Star Trek II: The Wrath of Khan (1982).
Music Video Showcase – consists of two programs. Eclectic Mix is a visual mix tape of this year’s best independent music videos. A Special Focus, DANIELS and Walter Robot go head to head in an event peppered with music videos, shorts, production secrets, feats of strength, audience challenges and possible mime.
Returning to downtown Los Angeles and headquartered at L.A. LIVE for a third year, the Festival will run from Thursday, June 14 to Sunday, June 24.
In Dun Laoghaire the “Festival of World Culture” took place from 21. to 24. of August 2008. Edgar Müller has followed the invitation and continued his series of large-sized 3D Street Art there. For this year’s festival Müller transformed a huge slice of the East Pier into a dramatic ice age scene. This project was supported by the Goethe Institution Germany.