The greatest challenge for a non-profit is to get the message out. And often the best way to do that is with a video shared on the social networks and with supporters – with the hope it goes viral. But creating one can cost more than a non-profit budget can spare.
A problem the production company, Public Interest Pictures, solved for eight Los Angeles non-profits with the Non-Profit Short Film Festival. They brought together eight teams of professional filmmakers to create short inspirational videos for each non-profit, and in just 48 hours the results were spectacular.
I attended the film festival in downtown Los Angeles – at the HUB LA – and walked away motivated to learn more about each non-profit. My favorite was the glean club, Food Forward, that organizes volunteer parties to pick fruit in the city. Southern California is a former agricultural powerhouse and the ruins of that empire are everywhere. Every neighborhood has a lemon and orange tree with a sprinkling of avocado, persimmon, grapefruit, and more.
A better explanation is in the video from the film festival:
There are six more videos from the festival each with a great message. They should do wonders for each group when shared on the internet. And for those in attendance the event was great fun, with the crowd hooting and hollering for each non-profit. Plus, many of those filmed in the videos were there – including the latino family from the children’s video below. The little girl was so excited to see herself on the big screen.
It was an inspirational event from Public Interest Pictures – who has made previous social interest films Hacking Democracy and Broadcast Blues – and I hope they continue it next year.
The Wikimedia Foundation has decided to create a travel guide in the mold of its non-profit, user-written and search engine results-hogging Wikipedia.
The foundation’s board of trustees on July 11 approved a proposal to launch an advertisement-free travel guide and noted that 31 of the 48 administrators of the Internet Brands-owned Wikitravel have pledged to join forces with the Wikimedia Foundation’s travel guide website.
The foundation indicated that Wikitravel is the current leader in travel wikis, but its advertisements and monetization efforts may turn off travelers and would-be contributors.
In addition, the foundation argues that Internet Brands has failed to keep pace with the times and that Wikitravel suffers from a “lack of technical support/feature development.”
Jani Patokallio, a Wikitravel admin based in Melbourne, Australia, wrote about the editors’ mass exodus from Wikitravel, and told Skift that the situation there had reached “the boiling point.”
In October 2011, Google finally revealed pricing for Google Maps services. Lightweight usage was still free…significant load volumes would begin to incur charges: basically, services and applications that generated more 25,000 map loads per day would be charged $10-$40 for every additional 1,000 map loads.
For businesses put off by the new costs of Google Maps, the main alternative seems to be OpenStreetMap. OpenStreetMap is a UK-based, volunteer-driven non-profit dedicated to creating and offering free geographic data to anyone who wants it.
OpenStreetMap (or OSM) boasts more than 400,000 registered volunteers who supply mapping data and updates to the project. It’s an oversimplification, but think of OSM as a loose equivalent to Wikipedia for mapping data: anyone can contribute, and the content is available to anyone.