NBC splits with MSNBC – as it’s biased political persona grows

Another driver was MSNBC, the cable channel, which started to take on a politically progressive persona several years ago. As the image of MSNBC changed, the head of MSNBC.com, Charlie Tillinghast, floated a name change. “Both strategies are fine, but naming them the same thing is brand insanity,” Charlie Tillinghast said to his staff in early …