Think of it as TV’s Comic-Cannes.
Since its inception 42 years ago, Comic-Con International has been a celebration of fanboy culture. When geek became the new cool, it also worked as a marketing platform for Hollywood and video game makers. Now, it’s the place where the television industry comes to build buzz for new shows and reward the audiences of established ones.
More than 80 television series courted the crowds at Comic-Con last year with premieres, panels and promotional events. This year in San Diego, the numbers are just as high – and the visibility even greater.
“It’s become a tentpole for us,” says Richard Licata, executive vice president, communications, for NBC Entertainment and Universal Television, echoing the sentiments of many network and studio marketing and publicity heads. “It’s the Super Bowl of response.”
Timing has something to do with it; the dates of Comic-Con make it a perfect place to preview fall shows. Corralling the talent is also a breeze – television has no Sundance or Cannes, making Comic-Con one of the few places on the planet where a television writer is treated like a rock star by screaming thousands.
Source: Hero Complex – Comic-Con: Television is a conquering hero