How Linkedin gets 20x more money per user than Facebook

Forbes has LinkedIn CEO Jeff Weiner on the cover—but the professional social network’s business model is the real hero of the story.

Here are some of the amazing statistics Forbes’ George Anders reports:

  • LinkedIn users spend an average of 18 minutes a month on the site. Facebook users spend 6.4 hours a month.
  • But LinkedIn gets $1.30 in revenue for every hour those users spend on site. Facebook: 6.2 cents.
  • Anders describes LinkedIn’s most expensive product offering, LinkedIn Recruiter, as a “Bloomberg terminal” for talent scouts. It costs up to $8,200 a year per “seat,” or user license.
  • Adobe, a big LinkedIn customer, has 70 seats. At list prices, that’s about half a million in revenue a year from a single client.
  • LinkedIn’s top salespeople make as much as $400,000 a year selling Recruiter.
  • LinkedIn spends 33 percent of revenue on sales and marketing.
  • LinkedIn’s profits are expected to double this year to $70 million.

 

Via – How LinkedIn Gets TWENTY Times More Money Per User Than Facebook

 

**Note: Facebook’s profit in the last quarter was $205 million on revenue of $1.1 billion.

 

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The most popular media outlets by state – where is Fox News/NPR popular?

Forbes and Bitly pulled together a data set highlighting the most read newspapers by state. In some places certain media is read more than others. Can you guess where NPR is the most popular, or where Fox News is read the most?

 

The Media Map: Who’s reading what and where

News sources read and shared at above-average levels by state: 

  • NPR – Oregon
  • Fox News – Montana, Texas, Mississippi
  • The Onion – New Mexico, Minnesota, Wisconsin
  • MSNBC – Idaho, Alaska, Hawaii, North Dakota, Iowa
  • Huffington Post – KS, OK, LA, TN, WV, PA, DE
  • USA Today – NV, UT, AZ, CO, WY, MI, OH, MO, NC, SC, AL, GA, FL

 

I’ve always wondered why USA Today was so popular, well, 13 states have it as their favorite, above all other sources like N.Y. Times, NPR, & Fox.

After that, The Huffington Post is the second most loved.

 

Screenshot below, or view the interactive map on Forbes.

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Technology-themed comic book – The Zen of Steve Jobs

Kobun was a Zen Buddhist priest who emigrated to the U.S. from Japan in the early 1970s. He was an innovator, lacked appreciation for rules and was passionate about art and design. Kobun was to Buddhism as Jobs was to the computer business: a renegade and maverick. It wasn’t long before the two became friends–a relationship that was not built to last.

This graphic book is a reimagining of that friendship.

The Zen of Steve Jobs

The story moves back and forward in time, from the 1970s to 2011, but centers on the period after Jobs’ exile from Apple in 1985 when he took up intensive study with Kobun. Their time together was integral to the big leaps that Apple took later on with its product design and business strategy.

Find more art at JESS3